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Tasmayee Laha Roy

Assistant Editor Of Storyboard18, Network18

Storyboard | Amitabh Bachchan & Kamala Pasand, SRK & Byju’s: A season of brand dissociations

TRENDS

Storyboard | Amitabh Bachchan & Kamala Pasand, SRK & Byju’s: A season of brand dissociations

Storyboard | Brands spend over Rs500 crore on advertising in Bengal during Durga Puja

TRENDS

Storyboard | Brands spend over Rs500 crore on advertising in Bengal during Durga Puja

Shah Rukh Khan and Byju's: What do brands do when their ambassador is in firing line?

TRENDS

Shah Rukh Khan and Byju's: What do brands do when their ambassador is in firing line?

Storyboard | Gaming & esports brands hooked to ads, spend upwards of Rs1,000 crore in 2021

TRENDS

Storyboard | Gaming & esports brands hooked to ads, spend upwards of Rs1,000 crore in 2021

Storyboard | What happens when celebrity brand endorsers turn investors?

TRENDS

Storyboard | What happens when celebrity brand endorsers turn investors?

Storyboard | Marketing 007: How James Bond has shaken & stirred brand business

TRENDS

Storyboard | Marketing 007: How James Bond has shaken & stirred brand business

Storyboard | The Indian premier M&E league

TRENDS

Storyboard | The Indian premier M&E league

Storyboard | At 71, Brand Modi has seen some Achhe Din

TRENDS

Storyboard | At 71, Brand Modi has seen some Achhe Din

Storyboard | IPL supercharges festive season for advertisers

CRICKET

Storyboard | IPL supercharges festive season for advertisers

Storyboard | From masters of pop - BTS to chess grandmasters, the top trends on YouTube 

TRENDS

Storyboard | From masters of pop - BTS to chess grandmasters, the top trends on YouTube 

The resurgence of Brand Shah Rukh Khan?

TRENDS

The resurgence of Brand Shah Rukh Khan?

What is behind the success story of theatre-on-demand platform VKAAO in India?

BUSINESS

What is behind the success story of theatre-on-demand platform VKAAO in India?

Singapore becomes new tourism hotspot, records 14% growth in Indian travelers

BUSINESS

Singapore becomes new tourism hotspot, records 14% growth in Indian travelers

Uri makes Vicky Kaushal one of the most bankable new faces in Bollywood

BUSINESS

Uri makes Vicky Kaushal one of the most bankable new faces in Bollywood

Is Bollywood becoming the official propaganda channel for political parties? Experts disagree

TRENDS

Is Bollywood becoming the official propaganda channel for political parties? Experts disagree

100 crore no longer benchmark for success in Bollywood: Niche films marketed smartly turned profitable in 2018

TRENDS

100 crore no longer benchmark for success in Bollywood: Niche films marketed smartly turned profitable in 2018

Indian artwork sales rise 21.6% in 2018, SH Raza tops charts with Tapovan

BUSINESS

Indian artwork sales rise 21.6% in 2018, SH Raza tops charts with Tapovan

Bollywood wrap: New releases, stars meet PM Modi and the KWK controversy

TRENDS

Bollywood wrap: New releases, stars meet PM Modi and the KWK controversy

Theatrical admission in India sees 10 percent rise in 2018

BUSINESS

Theatrical admission in India sees 10 percent rise in 2018

Bollywood saw close to 15% growth in overall box office collections in 2018

BUSINESS

Bollywood saw close to 15% growth in overall box office collections in 2018

22% increase in number of women travelling abroad, says Balu Ramachandran of Cleartrip

BUSINESS

22% increase in number of women travelling abroad, says Balu Ramachandran of Cleartrip

First weekend of 2019 and it's already raining money at the box office, thanks to Simmba

BUSINESS

First weekend of 2019 and it's already raining money at the box office, thanks to Simmba

With exclusive camps, experience the luxurious side of Kumbh Mela this season

BUSINESS

With exclusive camps, experience the luxurious side of Kumbh Mela this season

MUFTI mulls foray into new apparel categories, footwear

BUSINESS

MUFTI mulls foray into new apparel categories, footwear

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