TRENDS
Storyboard | Amitabh Bachchan & Kamala Pasand, SRK & Byju’s: A season of brand dissociations
While Shah Rukh Khan and Byju's seem to be 'on a break', Amitabh Bachchan has broken up with a paan masala brand he endorsed. Here's why celebrity and brand matches must be made more carefully.
TRENDS
Storyboard | Brands spend over Rs500 crore on advertising in Bengal during Durga Puja
Durga Puja 2021 sees a mix of traditional and new-age brands advertising across platforms, with a ‘social message’ agenda.
TRENDS
Shah Rukh Khan and Byju's: What do brands do when their ambassador is in firing line?
The recent controversy around his son has put brand Shah Rukh Khan in a spot, jeopardizing the actor's brand associations. But experts are calling it a ‘temporary disassociation’.
TRENDS
Storyboard | Gaming & esports brands hooked to ads, spend upwards of Rs1,000 crore in 2021
With a surge in gaming and esports in India, brands have dialed up advertising to boost reach and popularise new offerings.
TRENDS
Storyboard | What happens when celebrity brand endorsers turn investors?
Alongside regular funding benefits, marketing heads suggest how celebrity involvement sometimes pushes the overall valuation of the brand. But there's also a downside.
TRENDS
Storyboard | Marketing 007: How James Bond has shaken & stirred brand business
007 and his chemistry with brands return with the 25th James Bond film 'No Time To Die'. Here's a breakdown of how marketers bond with the secret and suave agent.
TRENDS
Storyboard | The Indian premier M&E league
Decoding the changing dynamics in the media and entertainment industry, and the implications for advertisers.
TRENDS
Storyboard | At 71, Brand Modi has seen some Achhe Din
Call him a chaiwala or a chowkidar, but Narendra Modi is the undisputed topper when it comes to branding and influence
CRICKET
Storyboard | IPL supercharges festive season for advertisers
Streaming platform Disney+Hotstar has sold its full IPL ad inventory with more than 175 advertisers on board before the second phase of the tournament kicks off
TRENDS
Storyboard | From masters of pop - BTS to chess grandmasters, the top trends on YouTube
The Google-owned platform’s Brandcast 2021 report also highlights YouTube's role in users' learning and upskilling endeavours.
TRENDS
The resurgence of Brand Shah Rukh Khan?
The king of Bollywood’s innate charm and self-deprecating wit always add to the power of his brand, say advertising executives
BUSINESS
What is behind the success story of theatre-on-demand platform VKAAO in India?
Kamal Gianchandani, CEO, PVR Pictures Ltd. speaks to Moneycontrol about the prospects of theatre-on-demand for the Indian audience.
BUSINESS
Singapore becomes new tourism hotspot, records 14% growth in Indian travelers
Indians have been holidaying in Singapore like never before. 2017 has been a record year with 1.27 million Indians travelling to the Asian nation.
BUSINESS
Uri makes Vicky Kaushal one of the most bankable new faces in Bollywood
According to experts, Uri would easily make Rs 70 crore through this week – a great number for a film that was made on a budget of not more than Rs 25 crore.
TRENDS
Is Bollywood becoming the official propaganda channel for political parties? Experts disagree
While Bollywood celebrities have always walked rallies and shown support for political parties, this role reversal is not going well with a lot of critics.
TRENDS
100 crore no longer benchmark for success in Bollywood: Niche films marketed smartly turned profitable in 2018
Gone are the days when the budget for marketing a film equalled the budget on which the film was made.
BUSINESS
Indian artwork sales rise 21.6% in 2018, SH Raza tops charts with Tapovan
With the economic outlook for 2019 remaining tentative, the Indian art industry is certain to witness a strong amount of trading
TRENDS
Bollywood wrap: New releases, stars meet PM Modi and the KWK controversy
Simmba is still going strong at the box office despite new releases and has made close to Rs 225 crore so far
BUSINESS
Theatrical admission in India sees 10 percent rise in 2018
According to film trade analyst Atul Mohan, 23.52 crore cinema goers - up by 10 percent from last year - went to multiplexes, which include both national and local players.
BUSINESS
Bollywood saw close to 15% growth in overall box office collections in 2018
While the number of films made in the year gone by remained consistent at 250, the number of profitable films went up by at least 20 percent
BUSINESS
22% increase in number of women travelling abroad, says Balu Ramachandran of Cleartrip
There is a lot of growth happening as far as travel is concerned, both domestic and international, and it will remain consistent in the years to come
BUSINESS
First weekend of 2019 and it's already raining money at the box office, thanks to Simmba
According to BoxOfficeIndia, the worldwide collection of the film is close to Rs 249 crore. This makes it the fifth-highest grossing film worldwide in just one week
BUSINESS
With exclusive camps, experience the luxurious side of Kumbh Mela this season
At Prayagraj’s Sangam Nivas, the camp is directly in line with the Sangam and overlooks the akharas of the sadhus, religious communities and the crowd
BUSINESS
MUFTI mulls foray into new apparel categories, footwear
It also plans to add 30-40 stores this year and plans to expand aggressively in southern and eastern India.
