TRENDS
Storyboard18 | What state tourism accounts mean for ad agencies
TECHNOLOGY
Storyboard18 | Using ‘Make in India’ as a marketing tool is not the right way to do things: Realme’s Madhav Sheth
TRENDS
Storyboard18 | Summer advertising heats up as temperatures soar
TRENDS
Storyboard18 | Young consumers troll celebs featuring in tobacco ads
TRENDS
Storyboard18 | Durex shifts focus to women's pleasure in new campaign
TRENDS
Storyboard18 | New advertisers need to genuinely believe in responsible advertising: ASCI CEO Manisha Kapoor
BUSINESS
Storyboard18 | Xiaomi’s CMO Jaskaran Singh Kapany moves on in less than a year
CRICKET
Storyboard18 | A ‘matter of survival’ for Star, as competition intensifies for IPL media rights
CRICKET
Storyboard18 | Advertisers ride high on IPL 2022 wave
TRENDS
Storyboard18 | Byju’s spends $30-40 million on FIFA World Cup sponsorship. Here's why
TRENDS
Storyboard18 | 'Shoppable livestream is the next big thing': SUGAR Cosmetics' Amrita Shinde
TRENDS
Storyboard18 | How should Meesho attempt its brand revamp?
TRENDS
Storyboard18 | Content is the key to the kingdom, as competition intensifies amid new-age brands
CRICKET
Storyboard18 | ‘Brands are not investing in women’s cricket, they’re investing in select cricketers’
TRENDS
Storyboard18 | Feel safer but also ‘gendered’: Life in advertising after #MeToo
BUSINESS
Storyboard18 | Crypto being pitched as easy investments in ads is problematic: ASCI’s Subhash Kamath
TRENDS
Storyboard18 | Battle for Bharat: Meesho launches campaign to bring small businesses online, as ecomm space heats up
TRENDS
Storyboard18 | Marketers to Leaders: Startups taking early bets on people allows them to flourish much sooner: Sukhleen Aneja, Good Glamm Group
CRICKET
Storyboard18 | 'Starting the journey of taking EVs mainstream with presence in IPL', Ather Energy’s Nilay Chandra
TRENDS
Storyboard18 | What happens when brands become spammers?
TRENDS
Storyboard18 | Quick commerce space heats up; brands pump ad money to woo Indians
TRENDS
Storyboard18 | Live commerce and the rise of shopatainment
TRENDS
Storyboard18 | Battle for Bharat: Snapdeal's new campaign taps into the aspiration of small town India
TRENDS
Storyboard18 | How some agencies are handling The Great Reshuffle
