BUSINESS
This company is helping brands get the right ad inventory on online gaming platforms
GreedyGame is a native ad platform that helps game developers earn money through in-game ads.
BUSINESS
Good news for Vijay's Master and multiplexes as Tamil Nadu allows 100% capacity in theatres, PVR to benefit more: Analysts
Tamil Nadu has become the first state to allow theatres to run with 100 percent capacity, just ahead of the release of Vijay's Master on January 13 during Pongal holiday.
BUSINESS
Theatres pin hopes on stars like Salman Khan to 'resurrect fortunes of cinemas'
Facing low occupancy, exhibitors from across India have written to actor Salman Khan, requesting him to release his upcoming Bollywood venture 'Radhe - Your Most Wanted Bhai' in theatres on Eid this year.
BUSINESS
Lipstick Under My Burkha's Aahana Kumra on her new show, work in COVID-19 times and pay cuts
Aahana Kumra shares why she tried her hands in comedy and chose to do Sandwiched Forever, a family comedy show.
BUSINESS
From Salman Khan to Akshay Kumar, it's the stars who will make or break the box office in 2021
Industry insiders believe star power will be critical to get audiences back inside cinemas. Theatres are yet to open in some States and occupancies are low where they have reopened as people are still fearful of catching COVID. Given all these factors, the industry is counting on star power to draw the crowds back in.
BUSINESS
Ad volumes on TV reach pre-COVID levels thanks to IPL, but value growth still some way off
While ad volumes started picking up pace in the second half of 2020, overall there has been less than 1 percent increase in ad volumes compared to last year.
BUSINESS
Telugu film beats Wonder Woman 1984 at box office, shows regional and Hindi content key to business revival
According to analysts, Hindi and regional movies, which have a much larger target audience than English films, will be a big driver for box office and footfalls in cinemas.
BUSINESS
Christmas, New Year are bringing cheer to mall business after COVID-19 impact
After Diwali, Christmas and New Year are continuing the growth momentum in terms of footfalls and business. And Christmas offers and End of Year sales are attracting people to malls.
BUSINESS
All eyes on Vijay’s Master as Hindi versions of southern films see strong traction in theatres
While the lack of content through the Covid pandemic has led to filmmakers and producers to look at dubbed Hindi versions of Southern films, exhibitors, too, think this could be a strategy for the long term.
BUSINESS
After COVID-19 impact, is box office slowly on its way to be back in black?
A Hollywood venture and a south film is helping Indian box office get its charm back.
BUSINESS
Wonder Woman 1984 opens on a strong note but COVID-19 related uncertainties impact collections
Wonder Woman 1984 has earned around double of what Tenet minted on its opening day as the latter grossed around a crore at the Indian box office.
BUSINESS
From comedy shows to plays, ground events are back to entertain
It was in the fourth phase of unlocking when live events industry got the go ahead from the Centre to hold ground events with a ceiling of 100 people.
BUSINESS
COVID-19 pandemic | A look at key pre- and post-lockdown cinema trends
Tenet has become the most watched film after the lockdown, having sold 3 lakh tickets so far.
BUSINESS
COVID-19 impact: Theatres turn into Amazon godowns; 2020 to see steepest fall in screen count
This year as many as 1,000 to 1,500 screens are likely to shut down permanently, bringing down the overall screen count of India to around 8,000 screens.
BUSINESS
Night curfew in Maharashtra may spell bad news for Wonder Woman's box office business
The superhero flick which was estimated to earn around Rs 18-20 crore at the box office may see a drop in its earnings due to the night curfew in Maharashtra which has been imposed from December 22 to January 5.
BUSINESS
Now, UFO Moviez enters film distribution, seeks to offer more content at a lower cost
UFO Moviez plans to provide theatres, which are running empty because of a dearth of content, a film every week all through the year. The goal is to woo back audiences and increase advertising revenue as footfalls increase
BUSINESS
Siddharth Anand Kumar explains how simultaneous release of films in cinemas and online will benefit the industry
Bollywood producer laments the inequity his kind face at the hands of theatre owners and feels its time took a hard look at the dynamics and figured out the best way forward. Simultaneous releases, he insists, can benefit all the stakeholders, including theatre exhibitors
BUSINESS
From Sooryavanshi to 83: Warner Bros' Wonder Woman to set the stage for big Bollywood ventures
Releasing on December 23, all eyes are on Warner Bros' Wonder Woman 1984 (WW84) which is the second big Hollywood venture to release in India after theatres reopened in the country.
BUSINESS
Eros Now to add 46 new titles, including 33 film premiers and 13 original series, in 2021
The video streaming platform will stream 13 movie premieres and 33 new series in 2021.
BUSINESS
Music festival NH7 Weekender's first virtual edition attracts 65,000 viewers
The three-day festival, which took place between December 4-6, took the online route for the first time in 10 years in view of the COVID-19 pandemic.
BUSINESS
COVID-19 impact: IPL 2020 sees over 20% drop in brand value
According to a recently released report by Brand Finance, an independent brand valuation and strategy consultancy, the annual 20-20 cricket tournament has recorded a 22 percent drop in brand value to $4.4 billion.
BUSINESS
Here's what a single-screen exhibitor has to say about COVID-19 impact on his 60-year-old theatre
Vishek Chauhan a single screen exhibitor in Bihar discusses why he is confident that single screens are here to stay despite COVID-19 impact.
BUSINESS
Actor Shreyas Talpade’s OTT platform Nine Rasa to showcase theatre, performing arts only
Nine Rasa, the new video streaming platform by actor Shreyas Talpade, will be streaming theatre and performing arts only.
BUSINESS
Here's why influencers have become darling of brands this festive season
Influencer marketing category is seeing an increase of 30-40% in ad spends. In fact, non-celebrity influencers, who are subject experts, are charging 10-15 percent more, and some celebrity influencers are charging less this year.
