BUSINESS
Here's what a single-screen exhibitor has to say about COVID-19 impact on his 60-year-old theatre
Vishek Chauhan a single screen exhibitor in Bihar discusses why he is confident that single screens are here to stay despite COVID-19 impact.
BUSINESS
Actor Shreyas Talpade’s OTT platform Nine Rasa to showcase theatre, performing arts only
Nine Rasa, the new video streaming platform by actor Shreyas Talpade, will be streaming theatre and performing arts only.
BUSINESS
Here's why influencers have become darling of brands this festive season
Influencer marketing category is seeing an increase of 30-40% in ad spends. In fact, non-celebrity influencers, who are subject experts, are charging 10-15 percent more, and some celebrity influencers are charging less this year.
BUSINESS
Diwali losing its sheen for cinemas but is shinning bright for OTTs
At least three big films will be released on the video-streaming platforms around Diwali against one in cinemas.
BUSINESS
Cheer in the air: Why TV industry is heaving a sigh of relief amid COVID-19 blues
IPL, festival season and delay in the implementation of NTO 2.0 are some of the factors that are bringing some relief to the Indian TV industry.
BUSINESS
How will Flipkart and Aditya Birla Fashion Retail deal benefit both entities?
Experts are of the view that a combined market approach of these two large fashion, apparel and lifestyle entities will usher great synergies in manufacturing and supply chain, which will enable them to capture a bigger slice of growth
BUSINESS
How fashion retailers are planning to ride this festive season’s key trends
Fusion looks — the classics with a twist — are the top trend this season. Sarees, lehengas, bandhgalas, sherwanis and kurtas have been around forever, and yet there’s something that’s made them all the rage again this year. We take a look at what’s hot and what’s not at Myntra, Tata Cliq, Raymond and Westside
BUSINESS
Former IMAX CEO Greg Foster joins PVR's director board
With Foster's appointment, the board has expanded to nine members.
BUSINESS
ZEE announces restructuring, integrates digital assets and content team
Rahul Johri has been appointed as President – Business, South Asia and will be responsible for leading the integrated revenue and monetisation team
BUSINESS
It's A Girl Thing: A festival for women by women content creators attracts 5.2 million viewers
Zee Live brought as many as 35 women content creators together at three-day virtual festival called It's A Girl Thing
BUSINESS
Dhoni heads pack of cricketers chasing down Bollywood celebs’ lead in brand endorsements
While Bollywood stars still outnumber cricketers, rising in number from 21 to 30, the number of cricketers endorsing brands has shot up from just four last year to 18 this year. This is thanks to the IPL and also due to the controversies that have beset the Hindi film industry
BUSINESS
TRP scam: Will BARC’s move to suspend ratings for news channels impact TV advertising?
During the festive period, news is not looked upon too much and this year the focus is more on the Indian Premier League (IPL) and general entertainment channels (GECs).
BUSINESS
OTTs or Covid-19? What made HBO and AXN go off the air in India?
English language channels in India were already on the ventilator when Covid struck. Here’s a look at the events that pushed HBO and AXN to pull the plug in India
BUSINESS
VPF rates slashed: Relief for producers in times of COVID-19 as film distribution cost comes down
Movie producers of both small and big films can opt for wider release of their films thanks to drop in content distribution charges which will help offset the limited occupancy theatres can have in the current times.
BUSINESS
What exhibitors can do to lift theatre business in COVID times
Film trade experts say that there are certain measures that theatre-owners need to take in the current times to help exhibition business pick up pace.
BUSINESS
Coronavirus impact: Even new content finds few takers in theatres
The second day of reopening has been low key despite a new release. PVR's Hollywood offering My Spy has not drawn in the crowds.
BUSINESS
Reopening is only half the battle won, many challenges ahead, say single screen exhibitors
Exhibitors are saying that restarting business will be tough especially with no new content releasing soon.
BUSINESS
Coronavirus impact: Theatres see few takers for old content on day one of reopening
Day One was expectedly low key with not many film buffs rushing to theatres. But the weekend beckons, and things may look up yet
BUSINESS
As theatres are all set to reopen from October 15, BookMyShow introduces new safety feature
While the government has issued a standard operating procedures (SOPs) for theatres, BookMyShow is also making sure that cinephiles have a safe movie experience
BUSINESS
What will hurt Tanishq more — the Ekatvam ad or its pull-back?
While some experts believe it will affect the brand image, there are those who feel that the ad team would have pre-planned the removal if trolled. From now till early-December is when jewellery brands sell up to 50 percent or more of their annual turnover. Tanishq yet to respond.
TRENDS
#BoycottTanishq: A look at brand campaigns by Tanishq that went viral for the right messaging
Marketing experts say that Tanishq's advertisements have mostly been well received not only on TV but also on social media.
BUSINESS
Tech Mahindra's partnership with Kings XI Punjab this IPL shows growth of sports tech industry in India
Company’s official app for team undertakes initiatives to enhance fan engagement like app-exclusive videos, virtual stadium experience, face filters and quiz competition. Instagram filter Boys are Back receives 2,13,000 impressions within a week from the world over.
BUSINESS
With no big releases, Carnival worried about dearth of content but confident about F&B sales
Many films, both from Bollywood and Hollywood, have deferred their release dates, leaving exhibitors with little or no content when it comes to big releases in theatres. However, small-budget films, which always struggle for screen space, will get more exposure. Many multiplexes and single-screen halls will also rely on reruns till big-budget flicks return
CORONAVIRUS
No big theatre releases this festive season, but video OTTs promise to keep you entertained
OTTs are all set to entertain viewers with movies like Akshay Kumar-starrer Laxmmi Bomb, Varun Dhawan and Sara Ali Khan's Coolie No 1.
