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Zee ropes in ex-Star India employee Ashok Namboodiri

The company has roped in Ashok Namboodiri as Chief Business Officer for International Business.

January 20, 2021 / 09:57 PM IST
In July last year, Punit Goenka in an open letter had shared his strategic vision for a new version of the company – titling it as ZEE 4.0.

In July last year, Punit Goenka in an open letter had shared his strategic vision for a new version of the company – titling it as ZEE 4.0.

 
 
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Zee Entertainment Enterprises Ltd (Zee) has roped in Ashok Namboodiri as Chief Business Officer for International Business.

Namboodiri’s appointment will come into effect from January 20 this year.

Namboodiri, in his previous stint was associated with Star India where he was leading the regional sports business, general entertainment business in the Kannada market. He had also spearheaded the launch of five sports channels.

Along with Star India, Namboodiri has also worked with brands like Britannia, Tata Consumer, Coca Cola and Hindustan Unilever.

In July last year, Punit Goenka in an open letter had shared his strategic vision for a new version of the company – titling it as ZEE 4.0.

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The company's 4.0 strategy includes bringing together all of its digital assets under a single umbrella, which includes ZEE5 (domestic AVOD+SVOD), ZEE5 Global, SugarBox and Digital Publishing.

In line with the ZEE 4.0 approach, the company is focusing on maintaining a strategic focus on the international markets.

And Namboodiri will be responsible for leading the teams across the international markets.

In addition to the 4.0 strategy, Zee in October last year had restructured the organisation.

Punit Misra had taken over as President - Content & International Markets.

The company had formed an integrated content team, which will be responsible of creating and serving content to its viewers across linear and digital platforms.

In terms of performance, Zee dominates the regional genres, according to a report by Elara Capital.

While Marathi and Kannada GEC genres retain the top spot, Zee lost its leading position within the Bangla genre.

On the TV advertising front, which was the hardest hit due to COVID-19 impact, the report estimates ad decline in India to be in the range of 20-25% in FY21.

Analysts expect broadcasters like Zee to see strong growth this year in terms of advertising.
Maryam Farooqui

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