BUSINESS
With Twitter changing hands, here’s what the micro-blogging site means for Indian influencers
Content creators excited over many interesting features Musk is offering. They say he is more likely to look into making impactful changes to the business model that will affect the platform drastically and that could affect user experience. There could be significant changes in influencer marketing, globally and in India, they believe.
TRENDS
NFT exchange GuardianLink sees strong traction in India for its cricket-based digital assets
Co-founder and COO of GuardianLink Kameshwaran Elangovan said that the platform received strong response from both the gaming and cricket community for the Meta Cricket League NFTs.
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All eyes on Asian Games 2022 as Indian Esports players qualify participation
Players and Esports platforms expect its inclusion as a medal sport in the Asian Games to boost the gaming ecosystem, including education, training and infrastructure.
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MS Dhoni's last-ball thriller boosts viewership on Disney+ Hotstar
Tata IPL 2022: The CSK-MI match is one of the most viewed games on the streaming platform so far.
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Tata IPL 2022: TV viewership drops, but experts count on OTT
Marketers who paid more for airing ads during telecasts of IPL 2022 are worried by a drop in viewership, which some experts explain away by saying a part of the TV audience has shifted to the official streaming partner of the tournament. What is driving the trend?
TRENDS
Netflix to bite the advertising bullet, but can it unlock Indian market potential?
The advertising video-on demand market in India is worth around $1.2 billion a year, of which almost 60 percent goes to aggregators like YouTube and sports-based streaming platforms like Disney + Hotstar. Can Netflix grab a share of the market?
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Tax on virtual digital assets a concern for NFTs; impact may be short term: Experts
A slowdown in cryptocurrency trading may have an impact on NFT transactions as well, although it could be a temporary phenomenon as investors await more clarity from the government.
BUSINESS
Tourism Australia betting big on T20 World Cup, Indian cricket fans
Australia saw 400,000 Indian visitors in 2109, with India emerging as the sixth most valuable market for spends at A$ 1.8 billion (over Rs 10,000 crore). Arrivals and spending by Indian tourists to reach pre-COVID levels by 2023, Tourism Australia's top official tells Moneycontrol
TRENDS
Power couple Alia Bhatt, Ranbir Kapoor to be next favorite of brands?
Sectors like consumer goods, personal care, e-commerce and real estate have roped in celebrity couples for endorsements in the past and brand experts expect the new power couple Alia Bhatt-Ranbir Kapoor to add couple of endorsements in the e-commerce and personal care segments in the near future.
BUSINESS
Telugu OTT Aha now also streaming Tamil content; plans to expand into Malayalam titles
With 50 percent originals in the Tamil content slate, Aha will be investing more than what the platform spent on bringing Telugu content on the platform.
BUSINESS
From KGF2 to Prabhas' Salaar, Hombale Films to offer more pan-India releases
The production house is planning to release 4-5 Kannada films and one pan-India film every year. Chaluve Gowda, partner and co-founder, says 30 percent shooting of Salaar, the company’s next pan-India venture, is over. The release is expected by March- April 2023.
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KGF 2 makers to offer more NFTs, launch digital assets for new film ventures
Digital tokens open up another revenue channel for movie producers to tap by enabling fans to interact with characters from their favourite films. Producers of KGF2 are among the first off the block.
BUSINESS
PVR-INOX merger: Regional film releases, revenue share, high ticket prices worry producers
Analysts note that any hike in the distributor share by exhibitors will be taken negatively by producers and film studios as they have the option of going directly to OTT platforms for releases.
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KGF 2’s strong advance bookings may help film surpass RRR’s box office revenue
The sequel to the KGF franchise is expected to open with Rs 100 crore at the Indian box office, which is close to Baahubali 2 and RRR, films that have reported the biggest openings so far.
BUSINESS
RRR, The Kashmir Files to spur faster recovery for PVR, INOX
PVR and Inox Leisure, which recently announced merger plans, are expected to report revenue growth in the fourth quarter but are expected to lag behind on metrics such as average ticket price and spending per head
BUSINESS
Tata IPL 2022: Online gaming ads violate guidelines, firms make dubious claims, says ASCI
The ad watchdog that screened 35 ads on TV from the online gaming category during the first week of the IPL 15 which is the period between March 26 to April 3, identified 14 as being in potential violation of its code.
BUSINESS
Tata IPL 2022: Marginal growth in ad volume; but count of brands, advertisers lower
In the first 13 matches, the number of brands dropped to 106 in IPL 15 from 133 in IPL 14. Similarly, the count of advertisers fell to 66 from 77 and brands dropped to 43 this year from 68 last year.
BUSINESS
After lull, business revives for BookMyShow, expects to surpass pre-COVID level in FY23
The online ticketing platform and entertainment destination recorded the highest ever sale of movie tickets in March this year thanks to hit ventures like RRR, The Kashmir Files.
BUSINESS
Adding more to Tamil slate, ZEE5 invests 3x in regional content to expand subscriber base
The OTT plans to launch 20 films and series—12 originals and 7-8 movie premieres—in 2022. The platform offered three Tamil originals last year
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Punjab Kings captain Mayank Agarwal on why he turned investor, shares his mantra
Startups have been gaining the attention of celebrity cricketers. Virat Kohli, MS Dhoni, Shikhar Dhawan and Ajinkya Rahane have invested in promising startups in recent years.
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FIFA World Cup 2022: Not just Byju’s, another Indian firm is betting big on India’s love for the beautiful game
Fanatic Sports, an experiential sports ticketing and travel platform is expecting Rs 100 crore in sales revenue from ticket and travel packages for FIFA World Cup 2022 which will begin from November 21 with the finals being played on December 18.
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Tata IPL 2022: Number of brands, advertisers see double-digit drop versus season 14
During the first five matches of Tata IPL 2022, the count of categories dropped by 29 percent, while number of advertisers and brands declined by 13 percent and 15 percent respectively from the 14th season held last year
BUSINESS
RRR set to become India’s second-highest grosser; theatres to see 30% revenue growth in March
Lifetime collections of RRR are expected to touch Rs 700 crore in the domestic market, second only to Baahubali 2: The Conclusion, which collected over Rs 1,000 crore
TRENDS
IPL 2022: Franchises bet on strong growth in sponsorship revenue as league returns home with new teams
Growth in sponsorships is driven by the near-normal IPL and the large number of VC-funded, digital-first companies eying the cricket league.
