TRENDS
Fewer disclosures, more ambiguity as health and wellness influencers offer proof of qualification
For brands, the disclosure of influencers’ qualifications could have a positive impact by enhancing their own credibility and reputation, which could in turn lead to increased sales and customer loyalty.
TRENDS
Global hotel chains eye India for development with more luxury signings
An expanding middle class with more disposable income and rising medical tourism and business travel from overseas portend strong growth.
TRENDS
What makes India one of the hottest markets for global hotel chains?
Last year, more than 150 new hotels opened across India, resulting in a total of 11,000 plus new rooms becoming available for travelers.
TRENDS
Rakul Preet Singh launches diaper brand, gives a few tips on how to keep body, environment fit
New Boo, which is a biodegradable reusable diaper brand, is the actor-entrepreneur’s way of doing her bit for the environment. The brand offers a pack of three diapers for Rs 800 and is available online. The plan is to make it available in stores as well
TRENDS
KGF, RRR fuel South Indian film industry's growth; revenue up by 96% in 2022
Last year, the South Indian film industry accounted for 52 percent of the Indian film industry's total estimated revenue of Rs 15,000 crore. Tamil, Telugu, Kannada and Malayalam films together reported revenue of Rs 7,836 crore in 2022.
TRENDS
After Pathaan, theatres count on Salman Khan's Eid release to drive footfalls
The film is estimated to have sold 14,500 tickets across multiplexes including PVR, INOX and Cinepolis since the advance booking opened on April 17, according to estimates by film trade analysts.
TRENDS
Hotels on a swing with 19,000 signings last year and over 7,000 lined up for 2023: Report
The outlook for 2023 looks positive for the hospitality industry with India's G20 presidency and India hosting a number of events, including the ICC Men's World Cup, that will increase demand for hotels in the host cities like Kanpur, Nagpur, Rajkot and many others, said a report.
TRENDS
Government meets influencers to tighten self-regulation to curb misleading ads
The department of consumer affairs had in January released endorsement guidelines for social media influencers to protect consumers from misleading advertisements
TRENDS
G20 presidency gives a big boost to India's travel, hospitality sector; hotels see demand for 3 lakh rooms
Average room rates have spiked 15-20 percent since the start of G20 meetings in December last year; players say it will help India establish itself as a global MICE destination.
TRENDS
Slam dunk: WPL-like basketball league in the works, with the backing of US investors
In a few months, the Elite Women’s Pro Basketball League should make its debut and those funding it are said to be in it for the long game
BUSINESS
Need policies to speed up development, for efficient fund deployment, says InterGlobe Hotels CEO
InterGlobe Hotels president and CEO JB Singh says little has been done on the policy front for the tourism and hospitality sector and the government should ensure that capital is use efficiently
TRENDS
Hilton, world's third largest hotel chain, plans to double India footprint in 3 years
Bullish on the Indian market, the global hotel chain on April 12 signed an agreement to launch its first Waldorf Astoria, its luxury brand, in Jaipur. The next Waldorf Astoria is planned in destinations like Goa, Hilton, Asia Pacific, president Alan Watts tells Moneycontrol
TRENDS
From 6 weeks to 5 months, a long visa wait may disrupt foreign travel plans of Indians
A surge in demand for international travel has strained visa processing systems, causing a backlog of applications and longer wait times. The delays can also be attributed to recent pandemic-related restrictions and safety protocols that have been put in place by various countries
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Tourism boards dub India a key source market as Indians flock abroad for adventure travel
Countries like South Korea, New Zealand, and South Africa are increasing their marketing initiatives in India, and expanding to even tier 2 cities.
TRENDS
Return of IPL’s home-and-away format in 2023 sees travel bookings soar 30%
One operator said that while domestic fares are already up 20-25 percent this year across popular routes, overall travel sentiment has not been affected as people are willing to spend more on flights and hotels for the IPL experience.
TRENDS
Indian sports industry surpasses Rs 14,000 crore, endorsement market up 20% led by Kohli, Dhoni
Cricket continued to drive growth in the sports industry with the sport contributing 85 percent to overall sponsorship spends in 2022. It is also leading in sports celebrity endorsement with top players like Virat Kohli, MS Dhoni endorsing more number of brand deals.
TRENDS
Endorsements for women players: WPL has hit the ball out of the park, say analysts
Experts believe that thanks to the success of the WPL, other sports federations will also look at starting leagues for women players. The Pro Kabaddi League has already stated that it is planning to start a women’s version of the tournament.
TRENDS
IPL 2023: Tickets sold out, gate revenues to increase 20% as home and away format returns
Online tickets for IPL matches start from Rs 3,500 and can touch Rs 10,000 for premium seats.
TRENDS
JSW Sports looks to grow non-cricket sports sponsorship, eyes new and global brands
The company aims to grow the market size for sports sponsorships in India, which is at the Rs 9,500-crore mark but is still less than 10 percent of the ad-expenditure market in India.
TRENDS
IPL 2023: Team sponsorship revenue to grow 10%; teams expand revenue streams
However, the overall growth in sponsorship will not be significant as startups and tech companies rein in their marketing budgets.
TRENDS
Zareen and Borgohain’s gold medal wins open up more endorsement doors ahead of Paris Olympics
As Indian sportswomen break stereotypes and inspire fans with the stories of the challenges they faced in building a career in sports, they open up the doors to more sponsorship deals.
TRENDS
Upset over HBO divorcing Disney, Indians scramble to find ways to watch Succession’s final season
Many websites have already posted articles on how viewers in India can watch the new episode of Succession through VPN or by downloading a pirated version of the episodes.
TRENDS
Brand Sidharth Malhotra set for a big lift after starry marriage with Kiara Advani and movie hits
Sidharth and Kiara have the potential to become the next 'happening couple' in the endorsement world as they are more accessible and affordable for a larger number of brands, say experts.
TRENDS
Allu Arjun, Rashmika Mandanna shine as South Indian actors rise in brand value, challenge Bollywood dominance
Brand value of non-Bollywood celebrities has doubled in the last 5 years, according to Kroll’s Celebrity Brand Valuation Report 2022.
