Feb 01, 2006, 06.32 PM | Source: Moneycontrol.com
FDCI ties up with coveted New Zealand Fashion Extravaganza
The Fashion Design Council of India (FDCI) has tied up with the Montana World of Wearable Art(tm) (WOW), one of the most coveted fashion extravaganzas in the world, held each year in New Zealand,to promote and encourage Indian participation for the show. This has created an overwhelming response. Over 100 designers from across the country have sent in their entries for WOW 2006.
Montana World of Wearable Art(tm) is one of the most coveted fashion extravaganzas in the world, held each year in New Zealand since the last 16 years. WOW, the brainchild of Nelson sculptor Suzie Moncrieff, is to take art off the walls and onto the body in a contemporary artistic showcase for
emerging and experienced artists, sculptors, and designers. There are no creative boundaries and past entries included materials as diverse as car parts, fish hooks, business cards, sausage skins, human hair and salmon skins.
Rathi Vinay Jha, Director General FDCI, said, "We are extremely happy that Indian designers have recognized the value of WOW and responded with such brilliant creations. We are hopeful that these creations will further strengthen India's position in the global fashion and art arena."
Commenting on the same, Suzie Moncrieff, Founder of the Montana World of Wearable Art said, "We always knew that India is a hub of creativity, but I am absolutely overwhelmed with the number and quality of entries. I am sure that Indian designers will create ripples with their creations at the show."
The jury of WOW has selected 10 designers from amongst the entries to present at the show. The official sponsor for this event is Tourism New Zealand.
Thousands of local and international visitors attend the weeklong awards show, which takes place in Wellington, New Zealand, in September each year. The award's non-elitist approach appeals to entrants from all walks of life as well as a wide audience that has no age or gender limit. Anyone with a creative bent of mind is eligible to participate and over NZ$85,000 worth of prizes are on offer.
WOW's vision is to eventually take the shows around the world, culminating with a worldwide competition to be staged in New Zealand.