The shares of Chalet Hotels jumped more than 4 percent on December 3 after the company announced that it is launching luxury brand 'Athiva Hotels & Resorts'.
The shares of the company rose to Rs 918.80 apiece, the highest level seen by the stock in more than three weeks.
In an exchange filing released in the post-market hours of December 2, Chalet Hotels introduced the new brand which is described as a "new-age premium lifestyle hospitality brand, built on the pillars of joy, wellness and sustainability".
The brand will include 6 hotels with more than 900 rooms. The firm’s debut property under the brand has been built in Khandala. Five more hotels are planned under the brand, which will be built in Navi Mumbai, Aksa Beach in Mumbai, Varca in Goa, Bambolim in Goa and Thiruvananthapuram.
Jefferies said that he company’s own brands strategy will complement its partnerships with major international brands.
Antique Stock Broking meanwhile said that the company’s key strength lies in its ability to source prime land ahead of market cycle in high potential micro markets. It added that this enables the company to construct hotels at materially lower costs than industry peers.
Chalet Hotels shares have fallen more than 5 percent in the past one month, and around 1 percent in the past six months. The stock is down nearly 11 percent in 2025 so far.
The P/E ratio of the company stands at over 67.5.
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