YouTube prepares to crack down on mass-produced AI-generated videos with new rules starting July 15

YouTube

Popular video streaming platform YouTube has been facing a lot of backlash from its creators in the last few months over low-quality and AI-generated videos. In a move to deal with this problem, YouTube has now announced that it is tightening its monetisation rules under the YouTube Partner Program (YPP). The platform has introduced updated guidelines targeting such content, which will take effect from July 15.

YouTube brings out new policies to stop the growth of AI content

The Alphabet-owned company has introduced updated guidelines targeting inauthentic content. These guidelines put emphasis on original and authentic content standards, which the company claims have always been required for monetisation eligibility. Although the exact policy language has not yet been released, a page on YouTube’s Help documentation explains that creators have always been required to upload ‘original’ and ‘authentic’ content.

Moreover, YouTube’s Head of Editorial & Creator Liaison, Rene Ritchie, added in a recent video that it is a minor update, meant to affirm the company’s long-standing YPP policies. Recent advancements in AI and text-to-video generators have led to a surge in low-quality and repetitive content on the platform, which is now commonly known as AI slop.

However, to counter this menace, Ritchie assured, “On July 15, 2025, YouTube is updating our guidelines to better identify mass-produced and repetitious content. This update better reflects what ‘inauthentic’ content looks like today.” Though YouTube did not define the terms in detail, this update might hit channels that heavily depend on AI voices, avatars, or automated scripts, especially if they create lots of low-effort or repeated videos.