Samsung launches Bespoke AI washer dryer range in India starting at Rs 63,990
Samsung has introduced its new Bespoke AI Washer Dryer (12KG Wash / 7KG Dry) in India, designed for urban households seeking convenience, hygiene, and energy efficiency. Priced from Rs 63,990, the new lineup will be available through Samsung.com, retail stores, and major e-commerce platforms.
Features The new washer dryer combo is equipped with AI-powered fabric care and no-load transfer convenience, eliminating the need to move clothes between separate machines. This makes it a space-saving solution for larger families and homes with limited drying areas. Its AI Wash feature uses five-step sensing to optimize detergent, water, and cycle time based on fabric type and soil level. Auto Dispense further enhances efficiency by storing detergent for up to a month of washing. The AI Control function personalizes wash cycles based on user habits, while the AI Energy feature claims to reduce power consumption by up to 70%. Samsung has also integrated AI Ecobubble™ technology, which improves soil removal while remaining gentle on fabrics. Hygiene-focused features include Air Wash for deodorizing without detergent, and SmartThings™ Wrinkle Prevent to minimize ironing needs.
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Consumer insight According to a Samsung India consumer study, the demand for washer dryers is rising as families look for all-season laundry solutions that protect clothes from pollution, dust, and unpredictable weather. The company said the Bespoke AI Washer Dryer range directly addresses these needs, providing year-round convenience under its core values of Easy, Save, and Care.
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Durability and performance The new appliances feature digital inverter technology for improved efficiency, lower noise, and long-lasting performance. Samsung is backing the motors with a 20-year warranty. The SuperSpeed function allows a full load to be washed in just 39 minutes, helping users save time while maintaining fabric care.
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Availability The Samsung Bespoke AI Washer Dryer range is now available across India at a starting price of Rs 63,990.
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