OpenAI may be working on a social media platform to rival Elon Musk's X

OpenAI

OpenAI is reportedly working on a new social media platform, one that could rival X (formerly Twitter) and reimagine how people share and consume content.

According to a report by The Verge, multiple sources familiar with the matter have suggested the project is still in its early days. The report does mention that an internal prototype already exists, and it’s said to feature a social feed centered around ChatGPT’s image generation capabilities.

The report also suggests that OpenAI CEO Sam Altman has been quietly soliciting feedback from select outsiders as OpenAI explores whether to spin this out as a standalone app or integrate it into the existing ChatGPT experience.

While concrete details are scarce, one concept driving the experiment is that AI could “help people share better content.” Think of it as a Grok-meets-Instagram vibe, where AI isn’t just passively suggesting content—it’s actively helping you create it. This would mark the first time a major social platform is designed from the ground up with generative AI at its core, rather than tacked on as an afterthought.

To be clear: this is just one of many exploratory projects inside OpenAI, and there’s no guarantee it will ever launch. But the timing is hard to ignore. ChatGPT recently dethroned TikTok and Instagram to become the most downloaded app globally, signaling strong user appetite for AI-first tools—and perhaps, AI-first platforms.