Nothing takes a dig at Jaguar’s new tagline, here's how

Nothing

Smartphone maker Nothing has taken a jab at Tata-owned car maker Jaguar at its recent rebranding and new logo along with the new “Copy Nothing” tagline. Nothing has updated its logo that looks like the new font used by Jaguar for its logo on its official X handle. That’s not it. Nothing has also updated its bio to “Copy Jaguar”.

In fact, Nothing has also posted on X comparing the Jaguar’s X page and theirs. Take a look at the post.

<blockquote class="twitter-tweet" data-media-max-width="560"><p lang="en" dir="ltr">im just a chill admin <a href="https://t.co/c9MqF3RlkD">pic.twitter.com/c9MqF3RlkD</a></p>&mdash; Nothing (@nothing) <a href="https://twitter.com/nothing/status/1859623420356407587?ref_src=twsrc%5Etfw">November 21, 2024</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Jaguar’s rebranding 

Recently, the automaker has announced its rebranding with the new Jaguar logo and an entirely new campaign with a couple of new taglines like “Copy Nothing” and “Create Exuberant” and “Live Vivid” in presuit to going all electric.

However, it appears that the entire rebranding didn’t sit well with people across the globe and sparked a major backlash and ended up receiving mixed reactions from users across the globe including Elon Musk.

X and Tesla owner Elon Musk commented on X “Do you make cars” on Jaguar’s new rebranding ad.

Jaguar responded to this with  "Yes. We'd love to show you. Join us for a cuppa in Miami on 2nd December? Warmest regards, Jaguar."

Other users joined the comments and one said “They don’t make cars anymore. While another user wrote “I thought this was a dating site”.