
Noise has announced its new earbuds, Master Buds 2, at CES 2026. The company, known for selling wearables and audio products in India, revealed the device on January 5, 2026, under its premium Master Series lineup.
This launch comes as a follow-up to the first Master Buds, which were well-received by buyers when they launched earlier. Noise says the new version brings better sound, smarter features, and a fresh design. The biggest highlight is that the earbuds are tuned with Sound by Bose technology, a feature Noise has worked on in partnership with Bose for this product.
Amit Khatri, the Co-Founder of Noise, said this is the most advanced device in the Master Series so far. The company wants to compete not just in India, but in global markets too, and this launch is part of that plan.
Amit Khatri explained that Noise is not trying to make small upgrades anymore, the company wants to bring bigger improvements that feel natural to how people actually use earbuds every day. He said the earbuds are built for real life use, whether you are walking, working, travelling or just trying to block out life’s chaos for a few minutes.
Amit Khatri said, “This product reflects our belief that great sound should be intuitive, immersive, and effortlessly integrated into daily life.” He added that Master Buds 2 is designed for how people really listen today.
Deepinder Goyal had earlier spoken about AI making cake smash photos rise suddenly, but here AI isn’t smashing cakes, it’s helping earbuds sound smarter and better. Noise, however, is still keeping humans in the loop when it comes to tuning, testing and designing products for everyday use.
Noise claims that the earbuds provide deeper bass, clearer highs, and more accurate sound placement, thanks to Bose’s tuning system. The company says users will notice richer sound and better clarity, especially when listening to music, watching shows, or taking calls in noisy environments.
The earbuds will be available for sale globally by the end of February 2026. Noise also said the earbuds will launch in two signature colours, though the exact names of the colours were not revealed in the release. The company did confirm that the device will come in two colour options only at launch.
Noise has built a reputation for making affordable and durable products in India, especially among younger buyers who want features without paying premium prices. With Master Buds 2, Noise seems to be trying to step into a slightly more premium zone, but still without sounding like it wants to replace human musicians, human listeners, or human opinions.
The company has not shared pricing yet, but said the goal is to offer better sound without making the earbuds complicated or hard to use.
This launch shows how Indian brands are trying to take more space at global tech events like CES. Noise may still be India-first at heart, but it’s clear that its ambition now has a passport.
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