LG to showcase next-generation mobility technology powered by generative AI

AI-defined mobility capabilities
LG said the AI Cabin Platform integrates vision language models, large language models, and image generation models into its in-vehicle infotainment system. With on-device processing enabled by Snapdragon Cockpit Elite, all AI tasks run within the vehicle, removing the need for cloud connectivity. According to the company, this approach improves real-time responsiveness while strengthening privacy and data security.
The platform evaluates the driving environment and driver condition using internal and external vehicle cameras. Based on this analysis, it can deliver personalised alerts and support situational awareness. LG shared an example where the system detects an approaching vehicle during a merge and notifies the driver with a relevant prompt.

Context-aware personalization
The AI Cabin Platform can dynamically generate infotainment interfaces based on the driver’s mood and surroundings. LG said that if a user is listening to music on a snowy night, the system can create a matching visual background and recommend related playlists. This reflects LG’s goal of making the in-car experience adaptive and personalised.

Collaboration with Qualcomm
LG highlighted its continued partnership with Qualcomm Technologies. At CES 2025, the companies introduced an HPC platform based on the Snapdragon Ride Flex SoC, which integrates infotainment and driver assistance functions into a single controller. LG said the ongoing collaboration supports its long-term vision to advance from software-defined vehicles to AI-defined vehicles.

Outlook
LG said the AI Cabin Platform demonstrates its approach to future mobility, where vehicles interpret driver needs and respond proactively. The company plans to expand partnerships and continue investing in AI-powered automotive technologies.