Amazon India claims Valentine’s Day sales got a boost with the help of AI-powered search tools

Amazon

• Amazon India saw strong growth in premium and personalised gifts
• Flowers, jewelry, beauty gifts saw 1.3X YoY growth
• Gen Z and millennials drove demand for curated gifting options

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Amazon India has stated that customers embraced a curated selection of gift items, AI-powered discovery tools and ultra-fast delivery to shop for premium and personalised gifts in the Valentine’s Day sale. These gifts were spread across various categories including chocolates, fresh flowers, fragrances, jewellery, beauty, fashion, electronics and gift cards, all coming with a wide range of delivery options.

Saurabh Srivastava, Vice President, Amazon India, stated: “This Valentine’s Day, we saw a strong uptick in premium and curated gifting options across categories like chocolates, fresh flowers, fragrances, jewellery, beauty, fashion, electronics and gift cards. Furthermore, trends reflect the growing enthusiasm among Gen Z and millennial customers for celebrating special occasions.”

The executive also added that personalised gifting emerged as one of the most popular categories, with a 1.2X Year-on-Year (YoY) growth, while in the premium segment, such as luxury chocolates and curated hampers, saw over 1.3X YoY growth. Other popular gifts were cakes & flower combos and experiential gift sets. Popular brands in this category were FlowerAura, Healthy Treats, Lindt and Cadbury.

Amazon customers across Delhi NCR, Mumbai and Bangalore turned to Amazon’s quick delivery, Amazon Now, for chocolates and gifts delivered within minutes, while enjoying exclusive offers.

Moreover, Ferrero Rocher collections, curated bath and body gift sets, fragrance hampers, strawberries, roses and chocolate-based gift boxes also saw their record sales, highlighting a clear preference for packaged gifts by the buyers. The fresh flowers category also saw a 1.4X YoY growth, with rising customer demand for curated floral gifting. Among the top-selling products in this category, the pack of 50 Red Roses saw the highest growth at over 1.7X YoY, followed by the pack of 24 Red Roses at over 1.3X YoY and the pack of 12 mixed roses at more than 1.2X YoY.

In the Fashion and Beauty category, we also saw 2X growth by leading youth-focused brands such as Tokyo Talkies, Sassafras, Highlander, Fastrack, Bewakoof, GAP, The Souled Store, Lavie, Puma, Casio and Salty. Jewellery emerged as another top-selling product category with a 1.4X increase in demand, followed by Watches and Beauty at 1.3X each and Apparel at 1.2X.