$50 billion and counting: India’s smartphone market expected to hit a new high in 2025

smartphones

India’s smartphone market is on track to hit a huge milestone in 2025. It’s expected to surpass $50 billion in sales, as per a counterpoint research report , which would make it the highest the market has ever seen. So, what’s driving this growth? Let’s take a look at how things are changing.

The shift towards premium phones

Over the past few years, Indian consumers have started to spend more on better smartphones. The days of cheap, basic phones are gradually fading as more people are choosing higher-end models with better features. In fact, for the first time, the average price of a smartphone in India is set to cross $300 (around Rs 30,000).

Big brands like Apple and Samsung are leading the way. Apple’s iPhone Pro models are becoming more popular, especially after the company started making phones locally in India and reduced the prices a bit. Samsung’s flagship Galaxy S series is also doing well, offering a premium experience at a more affordable price compared to some of its competitors.

Rising demand for mid-range premium phones

Other brands like OnePlus, Vivo, and OPPO are tapping into the affordable premium category. These are smartphones priced between Rs 30,000 and Rs 45,000 (roughly $350-$525), which are not as expensive as the top-tier models but still come with cool features like better cameras and sleek designs. OnePlus is also working hard to grow its presence in the ultra-premium market with its OnePlus 13, a phone priced above Rs 45,000.

An interesting trend is that more consumers are now preferring to visit offline stores to check out smartphones before buying them. This way, they can test out new features like AI technology and really get a feel for the device. The experience of holding and using a phone in a store is encouraging more people to buy premium smartphones.

What this means for India’s smartphone future

By 2025, it’s predicted that more than 20 per cent of the market will be made up of premium smartphones priced above Rs 30,000. This shows that more and more people are willing to spend on quality phones with advanced features.

As India’s smartphone market continues to grow, reaching the $50 billion milestone is just the beginning. With better devices and more options for consumers, 2025 looks like a big year for smartphones in India.