In an interview to CNBC-TV18, Rajesh Gandhi, CMD of Vadilal Industries spoke about the latest happenings in the company.
Vadilal will also consider storage options during off-season, says Rajesh Gandhi, CMD of the company.
In an interview to CNBC-TV18, Rajesh Gandhi, CMD says that the focus will be on increasing penetration.
Rajesh Gandhi, CMD, Vadilal Industries says the company believes in innovation which is why it has launched three new brands, categorically catering to kids, youth, and adults, each on the basis of their look and feel.
Vadilal is one of the largest ice cream manufacturers in India with a 15 percent market share in the domestic business, being second to Amul in terms of volumes.
23-year old Aastha Gandhi, fifth generation of the Rs 350 crore Vadilal Group aims to expand 'melt in' to major metros by 2015.