Louis Vuitton's latest offering is a 'sandwich bag' priced at Rs 2.8 lakh

The Louis Vuitton 'Sandwich bag'. (Images: in.louisvuitton.com)

Iconic French brand Louis Vuitton has launched a “Sandwich Bag” crafted from cowhide leather, retailing at an eye-watering Rs 2,80,000.

Designed by Pharrell Williams, the Men's Creative Director of Louis Vuitton, the Sandwich Bag draws inspiration from the simplicity of a classic paper bag.

Launched on January 4, the large clutch mirrors the colour of the brand's famed shopping bags and features prominent Louis Vuitton lettering, along with a blue closure. The dimensions of the bag are 30cm in length, 27cm in height, and 17cm in width.

"The Louis Vuitton Sandwich Bag is made from supple cowhide leather in exactly the same color as the House's famed shopping bags. And features the same 'Louis Vuitton' and 'Maison Fondee En 1854' lettering found on the bags. Inside there's a zipped pocket and a double flat pocket to keep things organized," the brand explained on its website.

The unveiling of this extravagant accessory has sparked a mix of reactions from internet users, with some expressing disbelief at the audacious price tag. One user commented on X, "Looks like generated with AI," while another humorously remarked, "Perfect for Joey Tribbiani."

Luxury brands often come up with bizarre designs that generally receive flak on social media for their exorbitant prices and minimal utility. A trash bag, towel skirt from Balenciaga and a Velcro skirt from Diesel were slammed upon launch for their sky high prices and not-so-appealing designs.