InMobi's Roposo sets sights on global expansion, makes debut in Indonesia

Live entertainment platform Roposo has expanded to international market and has launched in Indonesia.

Roposo which started as a short video platform in India is expanding its operations outside and has launched in a new international market--- Indonesia.

The live entertainment platform which is part of technology firm InMobi has plans to also launch in the US and Japan.

"We are planning a launch in the US, and other markets like Japan. Our strategy is aligned with Glance, a platform providing content on the lock screen. If we see strong traction for Glance we will look to expand there. Also, the US is an exciting market in terms of scale but challenging in terms of getting consumers and creators. So, for the US the core differentiation for us will be 'Shoptainment' (a term combining shopping and entertainment) first platform. There are talent-first and entertainment platforms but no Shoptainment platforms in the US," Mansi Jain, Senior Vice President and general Manager of Roposo, told Moneycontrol.

Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group. Glance has over 30 million active users in Indonesia.

Also read: Roposo partners with Shopify as it bets big on creator commerce

Jain said that the focus is to make the US and Japan as primary markets for Roposo along with India.

"By next year we want to scale up in Indonesia significantly in terms of users and watch time. Next year the US will also be big," she said.

With a soft launch in February this year, Roposo onboarded 200 creators. "We will scale to 1,000 creators in the next three to four quarters. We are sitting at 1 million daily viewership. We will launch shopping as well in compliance with regulations there. Currently, we have launched live entertainment and have recorded 2 million watch hours, 1 million daily viewers and 15 million monthly active users (MAUs)," she said.

The platform in India has 80 million MAUs and has been focusing on growing entertainment commerce in the country.

"Traction in terms of shopping on the platform in the last few months has been strong. Daily transactions recorded are 1 lakh via the platform and we want to scale it to $1 billion annualised GMV (gross merchandise value) in the next few months from a shopping perspective," Jain said.

Also read: After Glance, InMobi's Roposo to enter a business deal with Reliance Retail

She said that owing to the festive season they are looking to double transactions from 1 lakh units daily over the next few weeks.
"We want to go big in the festive period. Along with transactions, engagement will go up as well. Two categories both in terms of order and consumption that have picked up massively are fashion and home products along with music."

Jain said that shopatainment which includes video commerce, and discovery commerce will scale to 25 percent of the e-commerce market in next two years in India.