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Last Updated : Feb 06, 2020 09:36 PM IST | Source: Moneycontrol.com

Google-owned YouTube crosses 20 million paid subscribers

Additionally, YouTube TV has 2 million paid subscribers.

Alphabet and Google CEO Sundar Pichai provided recently announced the number of paid YouTube Music and Premium subscribers at Alphabet 2019 Q4 earnings call. The Google-owned video streaming platform reached 20 million YouTube Music, and YouTube Premium paid subscribers.

Additionally, over two million YouTube TV paid subscribers were confirmed in the United States alone, doubling the reported number since March 2019. While the 22 total paying customers seems like a pretty big number, it only amounts to one percent of YouTube’s two billion monthly visitors. Google believes that it can massively expand the reach of YouTube Music.

YouTube also recorded $15 billion in ad revenue in 2019 with $4.17 billion of that revenue generated in Q4 2019. During the earnings call, Pichai told analysts, “On the YouTube side, all our user metrics are very strong. They’re global in nature, and increasingly we see newer verticals beginning to grow as well. So, YouTube is working horizontally well at scale. And for us, it’s making sure, as an ecosystem, it works better so that the content there, the experiences there are improving.”

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Google expansion of YouTube Music comes as no surprise as YouTube remains the most popular platform for video streaming. Moreover, YouTube music dethroned Google Play Music services and is now arrive as a default app on all Android devices. And, while Google Play Music hasn’t officially been shut down, the end seems near.

India is one of the biggest markets for content streaming platforms. YouTube Charts rolled out in India a few months ago, which offers country-specific trending music lists. YouTube has also struck deals with ticketing companies to sell passes for live music events. Although Google’s subscription model is still in its early phases, there’s no doubt that the company is moving in the direction of subscription. Apple’s subscription-driven apps currently drive company revenue and profits, and it’s no surprise that Google is looking to get in on the action.
First Published on Feb 6, 2020 09:36 pm
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