Moneycontrol PRO
HomeNewsTrendsFeaturesWomen's Day 2022: Money, Money, Money…

Women's Day 2022: Money, Money, Money…

Women are now saving and spending, insuring and investing. It is no longer fashionable to shrug off financial knowhow, and leave it coyly to the boys.

March 05, 2022 / 08:32 IST
(Representational image) The world is still bankrolled by wealth, but wealth itself has gone gender fluid. (Image: Brooke Lark via Unsplash)

If money had a gender, it would be male. Rupees and dollars and yen and euros would swagger into bars and order whiskey on the rocks in a gruff baritone. Cash has traditionally been a bit more cloak and dagger coming into female hands; women, allegedly, busy being spendthrifts and shopaholics who want diamond rings and designer handbags. Money to them an endless secret supply in a bank account somewhere, a dirty word when taken apart in notes and coins, and not a conversation they either crave or comprehend. With all this overhanging mythology, hearing daddies tell mommies not to worry their pretty little head about property or paisa, little girls were growing up to be adult women spooked by currency.

Menfolk – dads and brothers, husbands and sons, uncles and nephews – were the ones who ran things. They counted the money, they stored the money, they lent and borrowed, they ran homesteads and businesses to the ground. It was easy, and indeed downright tempting, to bamboozle the women. Men could marry their way into money, start companies with dowry, invest as they felt, and generally be fools about funds. Any hanky panky was hard to detect. Since it was not ladylike to bring up such matters, women usually caught on to conmen too late, after nest eggs were squandered and souls mortgaged.

Also watch: Women’s Day Special | How to invest today for an early retirement tomorrow

It took a long while for the average Eve to navigate the cash lane, especially as it ran parallel to marriage, menus and motherhood. Seemed a huge favour at first that someone else was willing to look after the fiscal side of things – before it dawned on her, by and by, that her bank balance was inextricably linked to her very life. Real estate rights, inheritance laws, divorce rules – none was stacked in her favour. Biology was keeping her out of the economy. So she had to train herself to not only bring up the matter of salary, pay hike, honorarium, but to also speak up in an audible voice with clear decibels. To look men in the eye and demand it by right.

(Representational image) It took a while for the average Eve to navigate the cash lane. (Image: Kelly Sikkema via Unsplash) (Representational image: Kelly Sikkema via Unsplash)

With the number of working women only rising, and many maintaining their own financial hygiene, with pre-nuptial agreement talks initiated by highly paid women just as by highly paid men, with a universal cry for pay parity ringing in the air, women are saving and spending, insuring and investing. It is no longer fashionable to shrug off financial knowhow, and leave it coyly to the boys. If The Tinder Swindler has a male scammer, Inventing Anna has a female one.

In their ’70s hit Money, Money, Money, Abba sang of ‘a rich man’s world’. Alas, the world is still bankrolled by wealth – sheer crass bundles of green, freshly minted notes. But wealth itself has gone gender fluid, and is currently using a unisex loo. It continues its membership in the old boys’ clubs, but has also joined the new girls’ club. This is officially a rich person’s world.

Money talks, but in every human pitch.

Also read: 111 "sexist" questions

Shinie Antony is a writer and editor based in Bangalore. Her books include The Girl Who Couldn't Love, Barefoot and Pregnant, Planet Polygamous, and the anthologies Why We Don’t Talk, An Unsuitable Woman, Boo. Winner of the Commonwealth Short Story Asia Prize for her story A Dog’s Death in 2003, she is the co-founder of the Bangalore Literature Festival and director of the Bengaluru Poetry Festival.
first published: Mar 5, 2022 08:03 am

Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!

Subscribe to Tech Newsletters

  • On Saturdays

    Find the best of Al News in one place, specially curated for you every weekend.

  • Daily-Weekdays

    Stay on top of the latest tech trends and biggest startup news.

Advisory Alert: It has come to our attention that certain individuals are representing themselves as affiliates of Moneycontrol and soliciting funds on the false promise of assured returns on their investments. We wish to reiterate that Moneycontrol does not solicit funds from investors and neither does it promise any assured returns. In case you are approached by anyone making such claims, please write to us at grievanceofficer@nw18.com or call on 02268882347