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What changes in the OTT space with introduction of new guidelines

The new norms to regulate content on OTT platforms likely to intensify consolidation in this space.

February 28, 2021 / 02:56 PM IST
As many as one crore Indians shifted to OTTs last year.

As many as one crore Indians shifted to OTTs last year.

At present, you can choose from around 35 to 40 video streaming platforms, but all that can change soon.

And that's because smaller over-the-top (OTT) players are expected to combine with bigger players. So, consolidation in the streaming space due to the new OTT guidelines is expected to happen sooner than expected.

In the last two years, many experts predicted that OTT platforms will see consolidation over the next five years and about 10 big platforms will remain.

Consolidation and its benefits