Customer praises BigBasket's ice cream-sanitary napkin combo, company apologises instead: 'Bot life'

The post quickly went viral, with several social media users applauding the innovative pairing.

E-commerce platform BigBasket recently garnered attention after a customer, Amirtha Murugesan, took to social media to praise its creative product offering. Murugesan highlighted a unique combo pack of sanitary napkins and ice cream, commending the platform for the thoughtful combination. Sharing a screenshot, she praised BigBasket for what seemed to be an effort to cater specifically to women's needs.

The post quickly went viral, with several social media users applauding the innovative pairing. One user called it the "e-commerce version of ‘I feel you girl,’” while another noted that the combo had “unbeatable problem-solving capability.” Many commended the marketing team for understanding women’s needs, with one user humorously suggesting that the person behind the combo was “born to be boyfriend, forced to be product manager.”

well played @bigbasket_compic.twitter.com/sj7p5vWppc

Amirtha Murugesan (@ewyuckugh) October 8, 2024

However, the interaction took an unexpected turn when BigBasket’s automated system mistook the praise for a complaint. In response, the platform apologised and requested Murugesan’s contact details to resolve the “issue.” The message read, “We regret the inconvenience caused. Could you please help us with your registered contact number via DM? We’ll do our best to sort this issue out.”

This misunderstanding didn’t go unnoticed. Social media users were quick to point out the error, with some finding humour in the situation. One user wrote, “bruhhh she is praising you, why are you sorry?” Another quipped, “Bot life is so awkward.”

The incident highlighted the occasional pitfalls of automated customer service, with some users playfully likening the response to that of a “boyfriend apologising for no reason.”