On Teachers’ Day, Navneet Education rolled out a digital campaign that has now earned Anand Mahindra’s nod of approval. Mahindra, whose mother was a teacher, praised as “superb” the campaign to accord a professional title to teachers.
As part of its #TrForTeachers campaign, Navneet Education shared a video to illustrate the need for according a professional title or prefix to teachers, much like “Dr” denotes a doctor and “Justice” a judge. The short video shows four people seated on a couch, with nameplates in front of them. While three nameplates mention a designation along with the name – Captain, Doctor and Justice – the fourth only reads “Smita Patel.”
Another woman is then shown into the room and asked to pick who, according to her, is the most and least important person of the four people seated there. This process is repeated with several others – and all of them pick Smita Patel as probably the least important person.
In the end, she is revealed to the teacher who taught the doctor, the judge and the army man. “Isn’t it time we gave teachers a title that honours them too?” the video asks.
Superb recent campaign by @navneet_edu My mother was a teacher and I enthusiastically sign up to the idea of according Teachers a professional title/prefix… pic.twitter.com/fVAZLWLngJ— anand mahindra (@anandmahindra) September 7, 2022
The video has received over 33,000 views, along with thousands of comments.
An amazing campaign!I find that there is another deeper meaning hidden in it- Don't judge a book by its cover!
We are all guilty of forming perceptions based on incomplete information from time to time.
— Neha Jain (@jainneha2211) September 7, 2022
Totally support this. Brilliant initiative. HPSC supports the idea of according teachers a professional title/prefix @narendramodi @mlkhattar @PMOIndia @cmohry— Haryana Progressive Schools Conference (HPSC) (@HPSC20) September 7, 2022
Most underrated profession but the most important one #TrForTeacher https://t.co/Uhk4i7pjea— Sumit Singh (@thakurrr_saheb) September 7, 2022
Anand Mahindra is the son of late industrialist Harish Mahindra and Indira Mahindra. Mahindra has earlier spoken of his mother’s belief in the importance of education as a tool – or a “magic mantra” – for changing the lives of women.
