Blinkit CEO took 2.57 minutes to pack an NYE order, apologises for being 'slow': 'Sorry for the delay'

Blinkit CEO Albinder Dhindsa also shared insights on notable consumer trends and never-seen-before order volumes. (Image credit: @albinder/X)

New Year's Eve is possibly the busiest time of the year for quick-delivery service apps and most companies see their leaders be hands-on (quite literally) to help with the massive surge in orders. Blinkit was no different as it witnessed its CEO Albinder Dhindsa himself pack a customer's order for the night but what was amusing was that he apologised for being slow after taking less than three minutes to get it ready.

"Done. Took me 2 minutes 57 seconds to pick and pack. Too slow," Dhindsa shared on X with a photo of the products he had picked. "The average picking time at this store is 1 minute 46 seconds (sorry for the delay and happy new year to whoever's order this was)."

Done. Took me 2 minute 57 seconds to pick and pack. Too slow.The average picking time at this store is 1 minute 46 seconds (sorry for the delay and happy new year to whoever's order this was) https://t.co/2Xv0OHoeXl pic.twitter.com/bCwZLDxb6b
Albinder Dhindsa (@albinder) December 31, 2024

All through the New Year's Eve, the Blinkit CEO also shared insights on notable consumer trends and never-seen-before order volumes.

“We have already crossed the total number of orders we did on NYE 2023. Happened around 5 pm today!” he wrote in a separate post on X.

According to Dhindsa, the company recorded its highest-ever orders in a day, highest orders per minute (OPM) and per hour (OPH), as well as highest total tips given to delivery partners in a day.

To accommodate the anticipated large (electronics/party) orders, Blinkit launched its all-electric large order fleet. Currently live in Delhi and Gurugram, the new fleet will be rolled our in other cities as well. The company's biggest order on NYE was worth Rs 64,988 in Kolkata.