‘Third Wave Coffee’ shops grab internet’s attention amid COVID-19 surge: ‘Sign of our times’

“Third wave is here. I’m talking about both Coffee and Covid," a Twitter user said. (Image tweeted by @amritat)

A popular coffee chain is receiving renewed attention on social media for a name quite appropriate for the times: “Third Wave Coffee”. India is facing a third wave of coronavirus cases with the spread of the Omicron variant and there is anxiety about what lies ahead. But social media users have found some humour in these trying times.

A Twitter user, Ishita Yadav, on Thursday tweeted a photo of an outlet of Third Wave Coffee in Delhi. The coffee chain has its headquarters Bengaluru.

“Of course there’s a new coffee shop in Delhi called Third Wave Coffee,” Yadav said. “And of course there a people hanging here with no face masks."

“This third wave has come from Bangalore,” a Twitter user said while responding to Yadav and referring to the coffee chain's headquarters.

Of course there’s a new coffee shop in Delhi called Third Wave Coffee. And of course there a people hanging here with no face masks. pic.twitter.com/F4XpDeP3Dt

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— Ishita Yadav (@IshitaYadav) January 6, 2022

Another Twitter user shared a photo of from a different branch of the coffee chain in Delhi.

“Sign of the times (it literally did not strike me till a friend pointed it out),” Amrita Tripathi said. “But also… great coffee!”

Sign of the times (it literally did not strike me till a friend pointed it out) But also… great coffee! And congrats @Bahrisons_books on the new location pic.twitter.com/XeUMrkB2jX

— amrita tripathi (@amritat) December 28, 2021

A Twitter account named Humour Minister said: “Third wave is here. I’m talking about both Coffee and Covid.”

Delhi, like the rest of India, is recording a sharp increase in coronavirus cases as the Omicron variant spreads.

The capital city had reported more than 15,000 coronavirus cases on January 6. To curb the surge in cases, a weekend curfew will be enforced in Delhi from 10 pm on Friday to 5 am on Monday.

The coronavirus pandemic has given new meanings to pre-existing words. One example is the Corona beer, which was just another drink before corona (virus) upended lives across the world.

In early 2020, when the virus had not spread in India but was sweeping through neighbouring China, many Indians had entered “Corona beer virus” on Google to look up symptoms of the emerging infection.