Fresh snowfall revives Gulmarg winter tourism: Why tourists are returning

Fresh snowfall breathes new life into Gulmarg as tourists return for skiing, snowboarding and winter holidays, signalling a revival in Kashmir’s winter tourism.

Winter tourism is once again picking up pace in Gulmarg, north Kashmir’s iconic ski resort. After momentum was disrupted by last April’s Pahalgam attack, the resort’s snow-blanketed slopes are attracting travellers eager to soak in its winter charm. A fresh spell of snowfall has revitalised skiing, snowboarding, and cold-season holidays, firmly putting Gulmarg back on the map as one of India’s most coveted winter destinations. Scroll down to see the key reasons why tourists are returning to Gulmarg this winter.

1. Fresh snowfall brings Gulmarg back to life

For the first time since last week’s snowfall spell, winter tourism in Gulmarg has regained momentum. The fresh layer of snow has revived skiing, snowboarding, and winter holiday experiences, restoring the resort’s signature winter magic.

2. Tourism slump after Pahalgam attack begins to ease

Kashmir’s tourism sector suffered a severe setback after the April 22 Pahalgam attack that claimed 26 lives. Widespread fear led to mass cancellations, with nearly 100 bookings scrapped overnight and 48 tourist spots temporarily shut, including key Valley locations.

Gulmarg

3. Gulmarg emerges as the comeback destination

While tourism across the Valley slowed, Gulmarg has taken the lead in the recovery. With snow conditions improving, it has become the focal point for travellers seeking winter sports, helping revive confidence in Kashmir’s winter tourism circuit.

4. Skiing and snowboarding fuel renewed interest

Skiers and snowboarders are returning in growing numbers, drawn by Gulmarg’s fresh powder and world-class slopes. The snowfall has significantly boosted interest among both seasoned winter sports enthusiasts and first-time visitors.

5. Hotel occupancy rates see a noticeable jump

Hotels in Gulmarg are reporting a sharp rise in occupancy after weeks of sluggish demand. The increase reflects renewed tourist confidence and signals a gradual return to normalcy for local hospitality businesses.

6. Tourists regain confidence amid improved conditions

Visitors who had earlier postponed their trips are now returning. Many cite better weather updates, visible tourist movement, and improved arrangements as key reasons for choosing Gulmarg again for their winter holidays.

7. Gulmarg Gondola witnesses rising footfall

The iconic Gulmarg Gondola has seen a steady surge in visitors, with long queues forming at terminals throughout the day. Authorities have introduced additional systems to manage the growing crowds and ensure smooth operations.

Gulmarg

Why winter tourism matters to Kashmir’s economy

Winter tourism is a vital economic lifeline for Kashmir, especially during the colder months. Snow-based activities generate employment, support local businesses, and attract both domestic and international travellers.

Snowfall-driven tourism offers hope for sustained recovery

With peak winter still ahead, tourism stakeholders are banking on consistent snowfall to offset earlier losses. Gulmarg’s snow-covered landscapes, adventure sports, and scenic resorts are once again positioning Kashmir as a premier winter destination.

Gulmarg

The road ahead for Gulmarg and Kashmir tourism

As the season progresses, Gulmarg’s revival is expected to play a pivotal role in Kashmir’s broader tourism recovery. The return of skiers, families, and holidaymakers signals cautious optimism—and a reminder that snowfall remains the region’s strongest ally in rebuilding confidence and momentum.