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Indonesia temporarily bans Elon Musk's rebranded Twitter 'X'

Indonesia's Information Director told Engadget that executives from X were already in touch with them to solve the issue.

July 27, 2023 / 14:07 IST
While it seems like a formality and a non-issue, Elon Musk's hasty rebranding of Twitter to X may cause the company more legal and financial problems.(Image: Reuters)

Indonesia has temporarily halted Twitter's new X.com domain due to the country's gambling and porn laws. Reportedly, the domain's previous owners in the country broke content laws.

Indonesia's Information Director told Engadget that executives from X were already in touch with them to solve the issue. They are going to send officials a letter stating Twitter now owns the X.com domain.

Also read | Ex-Twitter employee reveals Elon Musk's quirks at work: Repeats jokes, 'oddly charming'

While it seems like a formality and a non-issue, Elon Musk's hasty rebranding of Twitter to X may cause the company more legal and financial problems.

According to Bloomberg, the move has already wiped out anywhere between $4 billion and $20 billion in value according to analysts and agencies. Twitter built its value and reputation over a period of 17 years, adding words like "tweet" to the cultural zeitgeist.

Another problem is that the name "X" has already been trademarked by various companies including Meta and Microsoft which might lead to legal lawsuits.

Also read | In Pics: Twitter unveils new logo

Curiously, Elon Musk's fascination with X extends far beyond Twitter. The most famous example is SpaceX, another company that Musk serves as CEO. Then there is xAI, Musk's AI-focused venture, and X Corp, a corporate shell firm owned by Musk. He even named his son "X Æ A-Xii".

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Moneycontrol News
first published: Jul 27, 2023 02:07 pm

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