CoinSwitch unveils umbrella brand PeepalCo; revamps business ahead of wealth-tech expansion

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As crypto investing platform CoinSwitch moves to diversify into a wealth-tech startup, it rolled out a new umbrella brand, PeepalCo, on December 12 to house all its business segments.

This comes at a time when the crypto unicorn is in the process of offering various highly-regulated investment products, including fixed deposits, bonds, exchange-traded funds (ETFs), stocks, and mutual funds.

Creating a house of brands will help the startup stay nimble and navigate the regulatory landscape and uncertainties better in India.

PeepalCo will, thus, include separate brands - CoinSwitch, the core crypto retail app, CoinSwitch PRO for advanced trading, a soon-to-be-launched platform with newer investment classes, and a wealth-management division catering to HNIs.

Ashish Singhal, Co-founder & Group CEO, PeepalCo group, Govind Soni, Co-founder & Group CTO, PeepalCo group and Vimal Sagar Tiwari, Co-founder & Group COO, PeepalCo group will guide the various initiatives by the PeepalCo group, and have a professional management to lead and operate each of the initiatives, the startup noted.

Singhal said, “The new structure is designed to unlock the full potential of our organization and align our resources more effectively. We will focus on capital allocation and work to make sure each business under professional management is executing to its best. PeepalCo will guide us in the journey forward, to democratize wealth-creation for India.”

The leaders of each business segment will have independent operational and financial accountability.

Under this restructuring, CoinSwitch appointed Balaji Srihari as the Business Head of CoinSwitch.

“He has extensive experience and proves exceptional skills in developing and managing the CoinSwitch app and CoinSwitch PRO,” the startup said. The startup will also be announcing a new leadership structure soon.