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Maruti Suzuki cuts back on discounts as festive cheer drives sales

The average discount offered by the company during Q2 was Rs 17,300, well below the Rs 25,000 offered in the same period last year, when it was clearing BS-IV stocks

November 03, 2020 / 12:59 PM IST

Discounts on Maruti Suzuki cars fell 30 percent during the second quarter ended September compared to the first quarter, after pent-up and festive demand swept through inventories in showrooms.

The average discount on Maruti Suzuki cars between July-September stood at Rs 17,300, a sharp reduction from the Rs 25,000 per car offered between April-June. The second quarter last year also saw the highest-ever average discount per car offered by Maruti Suzuki, at Rs 25,761.

Speaking to analysts Ajay Seth, Chief Financial Officer, Maruti Suzuki India, said: “The average discount during Q2 was Rs 17,300. These were much lower than the same period last year, which is when we were clearing the BS-IV stocks and running schemes during the same quarter of over Rs 25,000 per vehicle.”

Other carmakers have not shared their discount details.