01:20 iPhone 8 Plus SpecificationsDisplay — 5.5 inch Super Retina HD Display (1920x1080p, 401 ppi)
Processor — A11 Bionic
Storage — 64GB or 256GB
Camera — 12MP dual rear camera; Front camera 7 MP
Price — $799 onwards
Operating System — iOS 11
Availability — Pre-order from September 15; Sale from September 22
01:15 iPhone 8 SpecificationsDisplay — 4.7 inch Super Retina HD Display (1334x750 p, 326 ppi)
Processor — A11 Bionic
Storage — 64GB or 256GB
Camera — 12MP rear
Price — $699 onwards
Operating System — iOS 11
Availability — Pre-order from September 15; Sale from September 22
00:56 The news predicted by the leaks has been confirmed — Apple has launched
iPhone X. Let's take a look at
iPhone X specifications.Display — 5.8 inch OLED Super Retina HD Display (2436*1125p, 458 ppi)
Processor — A11 Bionic
RAM — 3 GB RAM
Storage — 64GB or 256GB
Camera — 12MP dual rear (vertical setup); Front 7MP camera
Price — $999 onwards
Operating System — iOS 11
Availability — Pre-order from October 23; Sale from November 3
00:45 Tim Cook signs off thanking the Apple teams that have developed state-of-the-art devices. We'll bring you a round up of all devices shortly.
00:20 iPhone X will be available for pre-order on October 23 and will hit the markets on November 3, It will be cost $999 fro 64GB model. There's a 256 GB model too.
00:15 Some updates on iOS 11. Apple will bring in all-new Animoji feature in iOS 11 — it's basically animated versions of the popular emojis on iPhone. The features uses Face ID hardware of iPhone X and form custom 3D versions depending on your facial expressions. Interesting, isn't it?
Animoji will be part of the Messages app on iOS 11. You can record a message with an emoji and send Animoji real-time. Imagine sending a video message, Animoji is just a video message with an emoji in place of your face.
“Custom animated messages that use your voice and reflect your facial expressions” is Apple's definition of Animoji.
00:10 iPhone has 12MP dual camera setup on the rear of the phone with a Quad True Tone flash.
00:02 Just so you know, Apple has clarified that it's pronounced "10" — the Roman numeral. So iPhone "X" is iPhone "10".
00:00 You can't fool iPhone X. The FaceID works even if you wear a hat or glasses, change your hairdo. It adapts to changes like beard growth and works day and night.
23:56 How does one unlock it? No fingerprint scanner. There's FaceID — just look at the iPhone X and it will unlock. The infrared sensor and cameras detect and recognise faces and unlock the phone, even in low-light conditions.
23:50 Oh wait... There's one more thing. Apple unveils a new device — the iPhone X in Space Grey and Silver colours. iPhone X has a new "true tone" display. It's a 5.8-inch device with 2436 x 1125 p resolution. There's no home button — just tap the screen to wake up the iPhone X.
23:45 iPhone 8 will sell at $699 for 64GB model, there's also a 256GB version. iPhone 8 Plus to cost $799 for 64GB. Preorders on September 15, and arrival on September 22. iOS 11 coming September 19.
23:42 The new iPhones are faster than predecessors. Six core 64-bit processor with two high-performance cores and four high-efficiency cores. Apple says the new GPU is 30 percent faster than A10 chips found on older iPhones.
23:40 The A11 chip brings in a a new image processor, which lets faster low light autofocus and offers hardware noise reduction in photos.
23:30 Two new models — iPhone 8 and iPhone 8 Plus — announced. The changes look like standard smartphone upgrade. New displays — 4.7-inches and 5.5-inches — stronger glass and improves speakers that provide deeper bass and an A11 "bionic" chip processor make it to the new iPhones.
23:25 Time for the next iPhone now. Tim Cook's back on stage.
"Over the past decade, we've pushed forward with innovation after innovation, bringing us to this moment, when we can create devices that are far more intelligent, far more capable, and far more creative than ever before," Cook says.
He's said the word — its iPhone 8. 23:20 What's the price? The 4K Apple TV starts at $179 for 32GB and $199 for 64GB. It will be available from September 22.
23:20 Apple has just showcased the much-anticipated upgrade to its Apple TV set-top box. The devices can now play movies and TV shows at 4K Ultra HD resolution. The TV is at an “inflection point” with the huge adoption of 4K, says Cook. Streaming devices like Roku, Amazon, and Chromecast get a competitor now that Apple TV support 4K Ultra HD.
23:15 Next up — the Apple TV! "I am so excited to introduce Apple TV 4K," says Cook.
23:10 Two versions of Apple Watch Series 3: $329 for regular, and $399 with cellular. Older Series 1 gets a price cut $249. Series 2 will cost the same. Apple will take orders from September 15, but the Series 3 Apple Watch will be available September 22.
23:00 Apple's betting on cellular data for streaming music. "With Apple Watch Series 3 and Apple Music, you can stream 40 million songs," Williams says.
22:57 HOLD ON!!! Apple has announced new Apple Watch Series 3. This is a first from Apple — an LTE-enabled smartwatch that offers connectivity independent of the phone. The Siri on Apple Watch Series 3 responds to user queries through a built-in speaker — no need to look at the screen anymore.
22:56 The watchOS4 has a smart activity coaching, a redesigned workout app and new features for swimmers. Besides, there's a GymKit to pair with gym machines.
22:55 Jeff Williams, Apple COO is on stage now. He's explaining the features of watchOS4.
22:54 The company has seen phenomenal growth since the Apple Series 2 launch. Up 50 percent year over year: Cook
22:52 Tim Cook is jubilant! He says Apple Watch is now the Number 1 smartwatch in the world, ahead of the offerings from Rolex, Fossil, Omega, Cartier.
22:50 Apple to open new spaces in Paris and Milan. "Just imagine movie night" in the Milan plaza. And a new space in Carnegie Library in DC, a new Michigan Avenue store in Chicago on October 20: Ahrendts.
22:50 Angela Ahrendts from Apple Retail is on stage now. "This summer, to turn on these new features, we've launched Today at Apple".
22:45 Apple's new address "We'll start moving into Apple Park later this year. It's more of a process, and the first step is the opening of the Steve Jobs Theater," Cook says.
"Designed to be seamless with nature, open and transparent, it brings the outside in. Powered by 100 percent renewable energy. And we have one of the world's largest onsite solar installations, right here."
22:40 "You are in our prayers. Apple is working closely with relief and recovery efforts through Hand in Hand and the American Red Cross. We're making it simple to contribute through the App Store," he says.
22:40 "We're here today to talk about some incredible products. But before that, I'd like to take a moment to talk about what's happening in Florida and Texas." Our hearts go out for all those affected by hurricane Irma, says Cook.
22:35 Apple CEO Tim Cook arrives on stage to a huge applause. "It's only fitting that Steve (Jobs) should open this theatre. It's an honor of a lifetime to welcome you all to the Steve Jobs Theatre," Cook says.
22:25 "It's a big day at Apple! We are honored and thrilled to host our first keynote at the Steve Jobs Theater this morning," Apple CEO Tim Cook tweets.
21:15 Apple's new iPhone could face supply shortfalls after launch
Apple Inc's new iPhone had hit production glitches early in its manufacturing process and could lead to supply shortfalls and shipping delays following its launch next week, the Wall Street Journal reported on Thursday.
20:42 Apple’s new iPhone 8 may not be anything like what you’ve imagined so far if the new series of leaks from its upcoming iOS 11’s software code unearthed by tech experts are to go by.
Apple, which is all set to launch three new iPhones on Tuesday, September 12 at its event in California has seen dizzying waves of speculations throughout the internet. Most of these rumours predicted the launch and the features despite the tech giant's best efforts to keep things under the cover.
Full report: Apple suffers major 'iPhone X' leak ahead of release: Here’s all you need to know
New leaks suggest that the upcoming iPhone will be called the iPhone X and Wall Street analysts predict that it will drive the sales of the tech giant and also propel it to become the first trillion dollar strong publicly traded company.
20:30 It's bonanza time for smartphone buyers as big companies are prepping up to launch high-end smartphones.
Samsung on Tuesday launched Galaxy Note 8 in India at Rs 67,900, while Apple is launching the latest iPhone X worldwide. Needless to say, both the phones have been the most talked about phones since the beginning of the year.
Also, Google is likely to launch flagship device the Google Pixel 2 early in October. To add to the choices, Finnish device maker Nokia will be launching the all new Nokia 8 anytime this month.
19:53 Apple will stream the launch live in the events section of its website. The live updates can streamed here. Apple TV users can watch it with the help of the Events app.
18:33 Apple Pay on iOS 11 and how it could work on iPhone 8Apple Pay has added a feature of person to person payments and is also integrated with iMessage app. You can send and receive money and authenticate it with touch id. If you receive money through iMessage it will straight go to Apple Pay Cash card. It is available on all apple devices.
18:10 Revamped Siri on iOS 11Siri is now fitted with more artificial intelligence (AI) that can learn from users’ actions. It has natural expressing voice supporting different accents of the language, along with that it also have friendly visual interface, multiple results, and different language translation.
17:57 The phone will run on iOS 11 with revamped features.The new iPhone model will run on the all new iOS 11 that Apple had rolled-out at the World Wide Developers Conference (WWDC) in June. Besides a revamped user interface, iOS 11 will include improved Siri, Apple Pay, Maps, Apple Music, App Store and the Control Centre.
17:41 The new iPhone may be priced at more than USD 1,000, according to reports in the media. Read the full story here.
17:3117:21 Three iPhone variants?According to a report in The Verge, there will be three variants of the new iPhone. They will be called iPhone 8, iPhone 8 Plus and iPhone X.
iPhone X is expected to be a special edition variant to mark 10 years of Apple's flagship product.
17:12 What's happening to the Touch ID?With a new screen design, the touch ID button is likely to be either done away with or will be moved. It could move to the back like the Samsung Galaxy Note 8 or may be built directly into the display itself.
There is a possibility that the phone could solely rely on face recognition to unlock, according to media reports.
17:02 The new device is highly likely to include a 'face-scanning camera'. The camera could be used to unlock the phone by face recognition.
According to media reports, the face scanning camera could also be used for other uses such as digital payments by face recognition and augmented reality (which could support Apple's AR Kit).
Interestingly, Apple's rival Samsung already uses the face recognition feature in Galaxy Note 8.
16:52 No Touch ID, almost bezel-less display and iOS 11: Here are the expected 'iPhone 8' features. Read the full story here.
16:42 Here's a look at the swanky new Apple Park, Cupertino, on the eve of the launch:
16:33 In spite of all the curiosity surrounding this "Special Event", Apple has not dropped any hint about the product.
The only piece of information given by the California-based tech giant on its website is, "Join us here September 12 at 10 a.m. PDT to watch the keynote, the first-ever event at the Steve Jobs Theater".
16:25 Most of the rumours have found consensus in this design:
Courtesy: MacRumorsAccording to the image, the rear camera have vertical dual lens instead of the current linear positioning of the lenses.
Reports also suggest that the phone could have a glass-back instead of the metal full metal back panel.
The reason Apple has decided to switch from metal to glass back, is to let the phone support wireless charging, media reports suggest.
16:15 There have been several rumours regarding the launch. Some of the rumours suggest that the phone could have a radical design change.
The phone’s front may have a bezel-free 5.8 inch OLED display, in line with most of a modern flagship in 2017.
16:0815:55 After numerous rumours and speculations, tech giant Apple is all set to launch the next model of its flagship product, the iPhone.
Reports in the media have suggested the phone could do be almost bezel-less and could assist augmented reality. The phone is also expected to run the new iOS 11 operating system which the company had unveiled in June during the annual World Wide Developers Conference (WWDC).
The launch is a first to happen at the 1,000-seater Steve Jobs Theater at the swanky new company office at Apple Park in Cupertino, California.