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Ten Consumer Macro Trends To Impact Tech, Media And Service Providers

An understanding of demand-side dynamics is critical to judge how the market for digital technologies and services will evolve in the next ten years.

April 16, 2012 / 18:15 IST

Consumer technology markets are being redefined by a new set of consumer expectations and values shaped by global economics, technology and social change, according to Gartner, Inc. Analysts have identified ten consumer macro trends shaping the technology, media and service provider markets over the next ten years. All ten of these trends converge around questions of value — what consumers value enough to pay for, how consumers' values are changing, and how technology and service providers (T&SPs) can respond to this to increase their sales and margins.Click here for full story

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first published: Apr 16, 2012 06:08 pm

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