Ultrabooks to comprise 15-20 pct of notebook sales by late 2013: HP

Even as research firm IHS iSuppli recently slashed its forecasts for Ultrabook shipments by over 50 percent, original equipment manufacturers are expecting the high-end, skinny cousins of traditional laptops to account for an increasing percentage of their total notebook PC sales. Computer manufacturer Hewlett Packard (HP) is expecting the Ultrabook segment to bring in 15-20 per cent of its total notebook PC sales by the end of 2013, according to a report by PTI. The company is also expecting Ultrabooks to pick up market share in the Indian market and increase in popularity."We expect that by the end of 2013, 15-20 per cent of our volumes will be that of Ultrabook and by 2014-end, it should be around 40 per cent. We have a strong line-up of products and across price points, which we think, would be a crucial factor," HP India Vice President and General Manager (Printing and Personal Systems Group) Rajiv Srivastava said. At present, Ultrabooks comprise less than 10 per cent of shipments for HP India, he added.