Singer Alicia Keys was yesterday announced as BlackBerry's new Global Creative Director. As an official member of the BlackBerry team, Keys will lead new business initiatives that aim to drive engagement with BlackBerry and perception of the brand, as per a press release. BlackBerry CEO Thorsten Heins announced Keys' appointment yesterday at the BlackBerry 10 launch event."Alicia Keys has come to BlackBerry because she believes in the product and technology, and subscribes to our overriding philosophy to 'Keep Moving': to empower people through mobile computing and communications," said Heins. "We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business."
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