Telecom companies, despite continuous efforts to fine-tune their machine-to-machine (M2M) strategies, are seeking new ways for revenue growth in a connected M2M world. Up to now, telcos mostly targeted the easy to reach opportunities in areas such as new cars, electricity meters and those around consumer and professional healthcare, traditional telemetry, security and industrial automation. Telecom service companies can accelerate revenue and market development by increasing customer awareness through a broad market strategy and further addressing customer needs.
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