At Rs 43,490, the BlackBerry Z10 is a non-starter

There is no doubt that the BlackBerry Z10, which was officially launched in India today, is a premium handset. However, whether it is as premium as BlackBerry claims it to be, is still up for debate.The Z10 arrives with an MOP tag of approximately Rs 42,000 and an official price of Rs 43,490. At that range, its specification sheet starts to pale in comparison to the other similarly-priced handsets. For example, the Samsung Galaxy S3 was launched in the middle of last year at around the same price as the BlackBerry Z10. However, it had a quad-core CPU along with a 720p screen and is currently retailing for Rs 28,000.