It will also be launching 18 multi-lingual premium web series across genres and adding news to its content offering, according to a company statement.
New entrant Jio has initiated a price war leading to prices for data plans – including for 4G -- falling in a big way. This has led to a shift in the way people consume data.
The company will face a stiff competition from players like Netflix, Amazon Prime Video, Voot, Hotstar in the OTT segment.
In 2016, new players such as Amazon Prime Video and Netflix emerged in India's OTT video space, besides Spuul, TVF Play and Voot. A report by Edelweiss predicts that the phenomenon of â€˜cord cutting‘ by TV users as very visible in the US, will not occur in India.
This week Storyboard speaks to Sudhanshu Vats, Group CEO of Viacom 18 Media about Voot; Roshini Sanah Jaiswal, Promoter and CRO of Jagatjit Industries about revamping their entire range; And Union Minister of State for Skill Development and Entrepreneurship Rajiv Pratap Rudy about the new campaign for National Skill Development Corporation.