Prabhat Dairy, Joint Managing Director, Vivek Nirmal, attributed the price rise to a 15-20 percent increase in milk procurement prices in the recent past. He, however, was hopeful of some relaxation in milk prices at the end of the summer season.
In an interview with CNBC-TV18, Vivek Nirmal, Joint MD of of the company, says that demonetisation is not having an impact on their business as they make payments directly to customers for milk procurement business.
In an interview to CNBC-TV18, Vivek Nirmal, Joint Managing Director of Prabhat Dairy said that domestic realisations are improving.
"This expansion is aimed at part of our strategy to develop our business to consumers category in the northern market and take the company to new heights. The long shelf life products will be made available in this region," Prabhat Dairy Joint Managing Director Vivek Nirmal said in a release.
Prabhat Dairy has also started the Ghar Jaisa Dahi campaign in Mumbai and Pune with a heavy focus on its curd based value added products. The company is targeting around 15000 outlets in the two cities.
Speaking to CNBC-TV18, Vivek Nirmal, Joint MD of Prabhat Dairy says of the amount raised, the company will use Rs 185 crore to repay loans as it has a long term debt of 235 crore. This will help reduce its interest cost substantially aiding company in future, he says.