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Rohit Sharma becomes brand ambassador of Marico-owned True Elements; to launch co-branded range of healthy food

Several of these arrangements happen because companies do not want to spend too much by paying celebrities upfront for simple endorsements but also want to leverage their network and fan following and grow their revenue streams.
Marico acquires D2C breakfast and snacks brand True Elements

Marico’s other bets on the D2C segment include male grooming brand Beardo and organic beauty brand Just Herbs.
Storyboard18 | A founder's checklist for startups to avoid becoming windups

As the dust settles on National Startup Day, a look at some necessary lessons for early-stage startup brands and their founders.

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True Elements

Rohit Sharma becomes brand ambassador of Marico-owned True Elements; to launch co-branded range of healthy food

Marico acquires D2C breakfast and snacks brand True Elements

Storyboard18 | A founder's checklist for startups to avoid becoming windups