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Bollywood star Ayushmann Khurrana, who is also an astute investor, has booked 400% returns on his angel investment in The Man Company. The premium men's grooming brand, which has become a household name, is set to be acquired by Emami Ltd. at a valuation of INR 400 crores!
Direct-to-consumer brands in the beauty and personal care business are actively tapping social commerce and video commerce platforms such as Bulbul TV, Simsim, Trell and Shopsy that have caused their sales to surge.
The Emami-backed company has launched the product in the form of dissolvable strips, which need not be swallowed
The male grooming player is rapidly launching exclusive brand outlets and aims to be present in 100 locations through its own stores compared to the current 28 by the end of this financial year. At the same time, it will also foray into new categories such as sexual wellness and personal appliances.
The FMCG company had earlier acquired over 30 percent equity stake in Helios Lifestyle, which owns The Man Company brand, in two tranches in 2017 and then 2019.
