Syska Group has 49 percent stake in the JV, Biometronic has 41 percent stake and the rest 10 percent stake is with Suyin Optronics.
For FY 2017-18, Syska is expected to have a turnover of Rs 900 crore, Syska Group Director Rajesh Uttamchandani said.
Booming as it is in India, personal grooming products market is a high-involvement category and caters to discerning consumers.
Syska, which is targeting the youths, has roped in Sunny Leone and Tamannaah Bhatia and Sushant Singh Rajput as its brand ambassador for its male and female Category, the company said in a statement.