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Govt warns ad agencies against advertising prohibited products through surrogate goods

Many alcoholic spirits and beverages are being advertised under the garb of music CDs, club soda and packaged drinking water whereas the chewing tobacco and gutkha have taken the veil of fennel and cardamom.
Storyboard18 | Decoding govt’s new guidelines on celebrity endorsements & surrogate ads

The government’s latest guidelines around celebrity brand endorsers, ads targeting kids and surrogate advertising has created quite a stir. Here’s how it works.
Storyboard | Amitabh Bachchan & Kamala Pasand, SRK & Byju’s: A season of brand dissociations

While Shah Rukh Khan and Byju's seem to be 'on a break', Amitabh Bachchan has broken up with a paan masala brand he endorsed. Here's why celebrity and brand matches must be made more carefully.

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