Storyboard 18

The DNPA Conclave & Awards will take place on February 6, in New Delhi, featuring Keynote Address by Shri Anurag Thakur and and Shri Rajeev Chandrasekhar. This edition of the conclave is being organised by DNPA in association with Storyboard18.

Storyboard 18 | The rise of employee influencers and founder brands

Corporate India and the professionals from the advertising industry are expressing their opinions like never before. However, there are attendant perils.

Storyboard18 | IPL digital rights win will unlock the potential of Bharat market for Viacom18

With complete monopoly in digital, Viacom18 can unlock immense revenue potential both in terms of ad money and subscription value in the IPL 2023-2027 cycle.

Storyboard18 | Dentsu Webchutney, VMLY&R India, Leo Burnett India pick multiple shortlists at Cannes Lions 2022

A total of 17 India entries are shortlisted across Glass, Titanium, Innovation, Radio and Audio, and Health and Wellness Lions

Storyboard18 - Stacks & Strategies | Are Indian marketers prepared for a cookie-less world?

Top Indian marketers highlight their reliance on first-party data to prepare for the cookie apocalypse. But what’s the workaround? Storyboard18 finds out.

Indian Society of Advertisers favours BARC ratings, hints at withdrawing support to channels opting out

The society is said to have issued an advisory to members asking them to make an informed decision about supporting news broadcasters withdrawing from the BARC service

Storyboard18 | Marketing Recoded Ft. Twitter APAC’s Preetha Athey

What does it take to be a modern marketer? Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded. In this episode, Preetha Athey, Director - Global Business Marketing, Twitter APAC, talks about how important it is for marketers to lead their communication strategies with empathy and purpose; to understand consumers deeply more than ever before; and the rise of social live audio. Listen in.

Storyboard18 | Marketing Recoded Ft. Spotify India’s Neha Ahuja

What does it take to be a modern marketer? Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded. In this episode, Neha Ahuja, head of marketing, Spotify India, talks about the importance of behavioural skills, innovation, and gut feelings, in marketing. Listen in.

Storyboard18 | Marketing Recoded Ft. Sugar Cosmetics’ Amrita Shinde

What does it take to be a modern marketer? Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded. In this episode, Amrita Shinde, head of brand marketing, Sugar Cosmetics, shares marketing tips and tricks that she picked up during the pandemic, professional advice that she swears by, and more. Listen in.

Storyboard18 | Brands like to endorse athletes who they get to see often on TV: Mithali Raj

Captain of Indian women’s cricket team Mithali Raj talks to Storyboard18 about endorsements and the attention women athletes are getting from brands these days. For Raj, the last 4-5 years have been a game changer.

Storyboard18 | Meta’s Ajit Mohan: "From the time we introduced Reels, it's just been a rocket ship"

Ajit Mohan, Managing Director, Meta India, on the big shift from offline to online in the last 18 months, new content czars, brand safety, the Reels rocketship and India’s role in building the metaverse.