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Storyboard18 | Marketing Recoded Ft. Twitter APAC’s Preetha Athey

What does it take to be a modern marketer? Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded. In this episode, Preetha Athey, Director - Global Business Marketing, Twitter APAC, talks about how important it is for marketers to lead their communication strategies with empathy and purpose; to understand consumers deeply more than ever before; and the rise of social live audio. Listen in.

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