Story Board

Storyboard goes to WPP’s annual board meeting and spoke with Sir Martin Sorrell, Founder and CEO of WPP. Storyboard also caught up with Carter Murray, Global CEO of FCB and spoke to him about FCB’s plans for India. Also Noticeboard finds out how Tata Salt is saying Sawal kijiye apne namak se.

India bags Grand Prix for P&G's 'touch the pickle' campaign

BBDO India's 'Touch The Pickle' campaign for Procter & Gamble's feminine hygiene brand Whisper beat favourites including 'Like a Girl' to bag the Grand Prix in the glass category.

Publicis Groupe: See worldwide GDP growth for'14 at 4% plus

Publicis Groupe's Chairman and CEO, Maurice Levy spoke about the outlook for 2014 and growth of the group.

Ogilvy 'The Envies' Awards: Checkout the winners

This week Ogilvy held it's own set of awards, dubbed the Envies. The agency which famously stormed out of the Abby's held at Goa Fest awarded 35 of the 350 entries. As expected, Google's Reunion commercial bagged the Most Envious award. Here's how the evening unfolded.

How to bring alive a fictional experience to everyday life!

While we were focused on a prosperous Diwali, the producers of Carrie, a film remake of Stephen King's 1974 horror about a high-school student with telekinetic powers were looking forward to a prosperous Halloween!

What's been the consumer sentiment this festive season?

With the weak economic outlook affecting growth for most brands and retailers, this year, the larger target is to revive consumer sentiment.

Storyboard: Some news from The Diary

IPG media companies get a major overhaul, which sees Nandini Dias promoted to CEO. Things are hotting up as we near Sachin's 200th test. And while we will have to wait to see communication that takes advantage of this milestone, the cricket associations are already raking in the big bucks.

Why Adaptive Marketing is the latest buzzword amongst CMOs

If you've been a follower of global marketing trends, you would have heard of the term 'Adaptive Marketing' which basically means tailoring marketing activity to meet consumer's interests and needs based on real time data.

Why storyscaping is the need of the hour for brands

With the explosion of digital and social media, one thing is clear - brands can no longer control all information about themselves - and the need of the hour is to shift from brand messaging to storyscaping.

Kajol works her magic for Hindustan Unilever

An ad that showed Kajol reacting to the now famous 'Gondappa' commercial for Lifebuoy's Help A Child Reach Five campaign is the most viewed Indian ad on YouTube's TrueView

Professor Nirmalya Kumar talks to Storyboard

Professor Nirmalya Kumar explains what it takes to build a global Indian brand

Checkout the latest ad campaign from Hindustan Times

Dubbed 'Let's Make News Better', the campaign attempts to re-position the English daily from a news reporter to an active partner who can affect the change its readers want to see.

The Evernote App: Easy option to taking notes at meetings

Prem Kamath, the general manager of Channel V and STAR Pravaah, recommends an app that he believes is a must for every meeting - The Evernote App.

YouTube's True View: Shaadi.com ad rules the roost

An ad, starring Chetan Bhagat for Shaadi.com in the role of matchmaker rules the roost for You Tube's True View for June.The ad was viewed more than 197,000 times for a cumulative 110 thousand minutes.

Watch: Ad-man Ravi Deshpande on his career path

Check out Ravi Deshpande, chief creative officer of Contract Advertising speaking on his illustrious career in the advertising industry and his decision to call it quits.

Find out: Devendra Chawla's Twitter recommendations

President of Future Group's Food Bazaar recommends following a columnist from the Times of India in his Twitter weekly recommendations to CNBC-TV18.

Check out: How Snickers & M&M are changing biz dynamics

This week's Storyboard spotlights the big brand 'Snickers' and rebranding of Mahindra and Mahindra Group. Animesh Das reports on why Snickers is finally getting a high decibel ad push and he also gets an early look into rebranding of Mahindra and Mahindra‘s.

Data analytics redefining business for MakeMyTrip

Manish Karla, marketing head, MakeMyTrip,com talks about the importance of data analytics in e-commerce space and how does data analysis translate customer information into business suited for company and cater to the tailor made requirement of the customer.

TRAI guidelines: Subscribers gain, telemarketers in pain

Telecom Regulatory Authority of India's (TRAI) guidelines for telemarketers came into force from September 27. In the first month there have been 2,500 complaints, and 17 telemarketers have already been fined.

Storyboard: Steve Job's journey as an ultimate icon

In India, Apple has an almost miniscule to non-existent presence. Nikita Rana of CNBC-TV18 speaks to some die-hard fans of the brand and the man who built it. For all marketers, Steve Jobs is the ultimate icon.