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    • IPL sponsorship | BCCI under no pressure to drop Indian companies with Chinese investments: Report

      Focus is on hosting another successful season of IPL, board officials said.

    • IPL a good pitch for brands; ads for 2017 season nearly sold out

      Brands repose faith in IPL and say that association with this sporting event is the fastest way to stay in public eye.

    • Sony signs Amazon, Vodafone, Vivo among sponsors for IPL 2017

      Broadcaster Sony Pictures Networks India (SPN) has signed up 11 sponsors, including Amazon and mobile handset maker Vivo, so far as it targets over Rs 1,200 crore advertisement revenue from the tenth season of IPL.

    • SEBI to allow REITs and InvITs to take off this year

      With an aim to give capital markets a big push, the Securities and Exchange Board of India (SEBI) is likely to ease out regulations for real estate investment trusts (REITs) and infrastructure investment trusts &#82

    • Business of Olympics: India Inc's Olympic bet

      This year nine corporate sponsors alone have pledged more than Rs 10 crore towards the Indian Olympic contingent.

    • Checkout: Brands that debut at ICC World Cup 2015

      The ICC Cricket World Cup begins with the big Indo Pak match being played on Sunday. Thirty brands have come on board as sponsors and have together shelled out estimated Rs 600-700 crore.

    • Fifa WC: High-profile sponsorship can be a boon or backfire

      Protesters have pressed Coca-Cola to step down as a patron of the Winter Olympics in Sochi, after Russia approved an "anti-gay propaganda" law. And McDonald's has come under fire for encouraging unhealthy eating habits by linking its brand to major sporting events.

    • IPL 6: BCCI, MSM field for sponsors

      The field is being cleared for IPL 2013 to kick off, with both the BCCI and broadcaster Multi Screen Media (MSM) going all out to rope in advertisors.

    • Brand wars gather pace on streets of London

      In the shadow of London's gleaming Olympic venues, a quiet battle is under way over who gets to cash in on the Games.

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