Snapchat has introduced a major change in how old photos and videos are stored on the platform through the Snapchat+ monthly subscription plans. This means that anyone exceeding the 5GB limit will need to subscribe to paid plans to continue accessing their saved content.
While most users won’t pay a rupee more, those with years of Snaps stashed in Memories may soon need to decide: clean up the backlog, or start paying to keep the past intact.
Snapchat’s parent saw a slowdown in advertising growth in Q2 2025, hurt by an ad platform glitch and intensifying competition.
India, home to one of the world's youngest populations, has been a key growth market for Snapchat in recent years and remains crucial to its future expansion.
Snap is also rolling out updates to its software platform. Developers will now get tools to create apps using AI from OpenAI and Google’s Gemini, allowing more interactive features like translations and recipe suggestions based on what users see or say.
Evan Spiegel said that the tactic may seem unfair, but it lays the groundwork for the creativity and critical thinking skills among employees during their tenure at the social media company.
India is one of the largest markets for Snap Inc's messaging app Snapchat with a userbase of over 200 million users
India, which has one of the world's youngest populations, is a key market for Snapchat's future growth, where it has over 200 million monthly active users.
Ajit Mohan will be responsible for growing Snap's advertising business across all regions and leading the social media company's revenue product and business operations organisations
Snap has been investing in new AI features as it competes with larger peers, such as Meta Platforms Inc., which also has its own AI chatbot
Snap also unveiled a new, simplified version of the Snapchat app and announced a range of generative AI features for consumers, creators, and developers.
Thanks to a new update, Snapchat can now run in full screen on the iPad.
Snapchat parent Snap Inc unveiled a new localised operating structure in India last year while announcing the appointment of India MD Pulkit Trivedi
“There was a recognition that we’d fallen behind the curve on the machine learning side, which, to some degree, was reflected in the business performance,” Spiegel said
The latest update is being gradually rolled out to both Android and iOS users, with certain features initially available exclusively to paid Snapchat+ subscribers.
Snapchat will soon add a watermark to images created with its generative AI tools when the image is exported or saved to the camera roll.
The premium feature, known as the "Solar System," accessible to Snapchat+ users, reveals your position in a friend's "orbit" based on communication frequency.
India, which has one of the world's youngest populations, is a key market for the future growth of Snapchat which already has over 200 million users in the country.
The company expects pre-tax charges in the range of $55 million to $75 million, primarily consisting of severance and related costs, and other charges, of which $45 million to $55 million are expected to be future cash expenditures.
The Snapchat parent expects pre-tax charges in the range of $55 million to $75 million, primarily consisting of severance and related costs, and other charges, of which $45 million to $55 million are expected to be future cash expenditures.
The format of the email didn't just grab Snapchat CEO Evan Spiegel's attention in 2014, it has found admirers even now.
Besides image generation, the AI also allows users to edit older images, and 'extend' them
Snapchat's Evan Spiegel said, 'There are a couple of Batman-related lenses in my carousel right now that I've been having fun with.'
Spiegel said that the company has been making significant investments in AI to simplify the process of creating 3D images and developing more immersive AR lenses for creators.