Smes

Despite Central Bank’s recent stake acquisition, Generali Central Insurance does not expect a significant near-term boost in business from bancassurance business, or insurance policies sold through the banking channel.

AI brings tremendous opportunities for SMEs, says Tally Solutions’ Nabendu Das

Tally is working on building AI-based solutions to let customers have conversations with data and auto-generate invoices, which earlier had to be entered manually, says chief of engineering Nabendu Das

India’s SMEs need a comprehensive policy beyond budgetary finance to go global

India needs to put in place a holistic policy for SMEs

How SMEs may align marketing tech with strategy

SME leaders need to establish clear and measurable strategic objectives before integrating MarTech

Sustainability as a growth catalyst for SMEs

Sustainability involves balancing profitability with responsibility, making decisions that drive financial growth and contributing positively to the environment, society, and the wellbeing of stakeholders.

How do you compete in the premium bottled-water market?

Pushing a high-end water brand in a highly competitive market takes time and requires a well-planned budget.

SMEs should embrace shadowing to train, and to learn

Shadowing can be a rewarding experience for both, the person shadowing the leader, and the leader. Also, it is a relatively less expensive proposition for SMEs.

Will artificial intelligence alone help SME marketing?

As marketing and branding continue to evolve, the fusion of human connection and technological innovation will remain the driving force behind enduring success

The Loyal Order Of Water Buffaloes: How to deal with the Old Boys’ Club in the new age

Many people who have overcome the toxicity of such a club did so by building a network of allies within and outside the organisation

How SME leaders can thrive in a digitally disruptive era

Successful leaders in the digital era are change agents. They proactively communicate the benefits of technological transformation, address employee concerns, and provide a roadmap for the transition

6 marketing mistakes that can be the undoing of an SME

SMEs have scarce resources that must be used optimally in marketing. Their success will lie in picking the right strategy for the right audiences and at the right time.

Leveraging influencer marketing for business growth

By identifying influential individuals who resonate with their target audience, SMEs can leverage their reach, credibility, and content creation abilities to drive business growth.

How SMEs might get diversity and inclusion done right

Businesses that embrace diversity are better positioned to develop innovative products and services that cater to diverse customer needs.

Is layoff a necessary evil? How should SMEs handle it?

By remaining legally compliant, adopting transparent and compassionate communication, fair selection criteria and offering assistance programmes, SMEs can navigate layoffs

How marketers can drive growth for SMEs

By embracing data-driven decision making, customer-centricity, and digital marketing, marketers can help drive consistent revenue growth.

Embrace innovation and agility to stay ahead of the curve

By fostering a culture of innovation, embracing emerging technologies, cultivating agile practices and open innovation, SMEs can adapt to changing market dynamics, meet customer expectations, and drive sustainable growth.

SMEs should learn how to price for profits

Understanding the customer’s perspective and willingness to pay, pricing by competitors, and adopting demand-based pricing approach are some of the ways in which SMEs can maximise profits.

Should SMEs embrace AI tools for marketing?

SMEs should evaluate the cost of implementing AI tools against the potential benefits and consider using off-the-shelf AI tools or working with third-party providers to reduce costs.

Brand management is essential for SMEs to succeed

SME owners lament that without deep pockets they are unable to build strong brands like larger companies do. With careful planning and strategic execution, SMEs can still establish a strong brand presence without breaking the bank.

How account-based marketing can unlock success for SMEs

ABM will help focus SME efforts and resources on select accounts, rather than spreading them thin. This ensures a better return on marketing investment. It also helps create tailored marketing campaigns and build stronger relationships with prospects

Here is how SMEs can integrate AI with its HR function

While AI can automate many administrative tasks, it should never replace the human touch that is vital in building strong relationships with employees. HR will continue to play a critical role in fostering a positive workplace culture and supporting the development of employees.

Overcoming the critical SME marketing challenges of 2023

SME marketers need to be strategic and creative in their approach, focus on building strong relationships with customers, and leverage customer testimonials and case studies to build credibility and trust.

India among countries evolving food systems for bigger gains for farmer-allied SMEs: WEF study

The World Economic Forum report, released in Davos on the first day or its Annual Meeting 2023, said the countries that tackle food crisis can boost jobs, health and nature and also meet net zero goals better.

For SMEs, exhibitions and trade fairs are still key

Most SMEs that participate in these shows and exhibitions plan nothing more than paying for the space and showing up. They need to plan and get the most out of these events

SMEs must embrace content marketing for driving better growth

If you are like the average SME struggling to find growth avenues ever since the demonetisation and the pandemic, it is time to embrace content marketing in a big way