Shibani Gharat

Exclusive interview: The people behind Thums Up’s latest blockbuster campaign featuring Shah Rukh Khan talk about what it takes to build an iconic brand and the genesis of a toofani idea.

Storyboard: A rewind of Cannes Lions Festival 2016

As 2016 is coming to an end, Storyboard gets you the most interesting conversations in the year gone by. In this episode, take a look at two such chats that CNBC-TV18‘s Shibani Gharat has had with the stalwarts from the advertising and the marketing industry during the Cannes Lions Festival of Creativity last June.

Storyboard talks to Nestle about new realities of brand building

Storyboard Editor Anant Rangaswami spoke to Chandrasekar Radhakrishnan, Senior Vice President & Head of Communications and E-Commerce at Nestle India about the new realities of brand building, the Maggie crises and building brands with purpose.

E-comm accounts for 50% of our growth: Mondelez International

In this episode of Storyboard, B Bonin Bough, Chief Media & E-Commerce Officer, Mondelez International, shared his views with CNBC-TV18's Shibani Gharat about the significance of e-commerce to the organisation and the future of data, messaging and e-commerce, on the sidelines of Cannes Lions.

Storyboard in conversation with Keith Reinhard

In an interview to CNBC-TV18's Shibani Gharat & Sonal Dabral, Chairman & CCO of DDB Mudra India, Keith Reinhard, Chairman Emeritus, DDB Worldwide shared the campaign story of McDonalds - You Deserve a Break Today.

Storyboard: In conversation with Martin Sorrell

Watch the interview of Martin Sorrell, Founder &CEO of WPP with Shibani Gharat on CNBC-TV18, in which he shared his views on the domino effect of Brexit and his experience at Cannes Lions 2016.

Technology a medium not the message: Sir John Hegarty

Storyboard‘s Shibani Gharat is an exclusive conversation with Sir John Hegarty, Founder and Creative at BBH where he spoke about technology versus creativity and how Cannes is losing its creativity.

Storyboard Cannes Lions Special: Entires at Cannes

In an interview to CNBC-TV18's Shibani Gharat, Raj Kamble, Founder & CCO of Famous Innovations & Nakul Chopra, CEO of Publicis South Asia gave their take on is it worth entering at Cannes Lions and is Canne worth a visit. Also take a look at campaigns that stand a strong chance to win Lions this year.

StoryBoard: Jury picks the best in advertising

In an interview to CNBC-TV18's Shibani Gharat, Bobby Pawar of Publicis, Sonal Dabral of DDB Mudra India, Shripad Kulkarni of Vizeum India, Saurabh Verma of Leo Burnett and KV Sridhar of SapientNitro, gave their take on what is the best that they see in the advertising industry.

Watch: VIP repositions itself with its new TV commercial

Storyboard talks to Radhika Piramal, Managing Director, VIP Industries on the beautifully woven film featuring Hritik Roshan and created by Ravi Deshpande's Whyness for luggage brand VIP.