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    • Air India Rebranding Highlights: New logo, livery unveiled; $400 million spent on refurbishing aircraft

      "We have spent around $400 million to refurbish our aircraft till now," Airline India CEO Cambell Wilson said, adding "all our legacy 777 and 787 dreamliner planes will be refitted by next year".

    • Sony Pictures Networks India rebrands channel portfolio to align with global ethos

      Sony Pictures Networks India (SPNI) has rebranded all its network channels to be more aligned with the Japanese conglomerate's global ethos

    • Lending platform EarlySalary rebrands itself to Fibe

      Fibe plans to clock assets under management of $2.5 billion over the next five years.

    • Zomato needs more than rebranding to be eternally successful

      A confused brand strategy can prove to be costly in a business where branding is everything

    • Cosmo Films Limited re-brands as Cosmo First Limited

      The rebranding reiterates the value of Cosmo and strengthens its focus to create a better life for the people, the world, and the community we live in; built on Trust, Empathy, and Compassion.

    • Storyboard18 | Is Grofers rebranding as Blinkit a blink and miss it?

      Experts say the rebranding reflects the company's latest pivot to 10-minute delivery, but lacks punch and dynamism required in a q-commerce brand. 

    • Storyboard18 | Is the House of Zuck strong enough?

      By changing the brand architecture to a House of Brands model, Mark Zuckerberg has effectively compartmentalized Facebook and saved his own career.

    • Storyboard | Facebook’s brand Meta-morphosis is not a quick fix

      Facebook / Meta is focusing on its future growth plans rather than getting its house in order, say experts who think the change will not impact the company’s individual brands.

    • Will roll out some changes in parks in line with new ethos of brand: Wonderla

      Amusement park operator Wonderla Holidays has carried out a rebranding exercise in a bit to position the company as a complete entertainment brand.

    • Snapdeal pumps in Rs 200 crore for brand overhaul

      The SoftBank-backed company has pumped in over Rs 200 crore for the re-branding initiative, which will include a 360-degree marketing campaign ahead of the festive season.

    • When startups cut jobs or defer hires, what does it mean?

      Lately, Flipkart told its campus hires they will have to wait six months more before they could join work at the etailer. Flipkart was in the midst of a ‘rebranding exercise‘, it said. But that has been the reason for a lot of startups who have cut jobs in the past, too.

    • Expect execution from NITI Aayog to be cumbersome: Drabu

      The Planning Commission has been replaced by a new institution named Niti Aayog or the National Institution for Transforming India. But veteran economist Haseeb Drabu sees it as an exercise in rebranding rather than restructuring

    • Country Club one-stop leisure shop now: Siddharth Reddy

      The overseas business which was around 1% till 2005 has gone up to 30%, said Siddharth Reddy of Country Club.

    • SsangYong to get a new brand identity by 2016

      This will be the companys fourth rebranding since its inception in 1954 as Ha Dong-hwan Motor Co.

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